Store Manager – Lead a High-Impact Retail Team

Frasers Group, owners of Sports Direct, is seeking an experienced Store Manager to lead a busy Birmingham store and deliver outstanding customer service. The role focuses on leading a high‑performing team, maintaining store standards, and delivering sales targets while living the company values across every shift.

You will champion the customer experience, coach staff, and manage visual merchandising to align with the Sports Direct brand, driving engagement and commercial outcomes.

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