CRM Manager

Responsibilities

• Producing CRM audits for our brand partners
• Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty
• Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials
• Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement
• Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands
• Reporting key campaign outcomes, learnings, and insights to stakeholders
• Acting as the main point of contact for your brand partners, with the opportunity to lead a squad of fractional marketers owning other marketing channels

Qualifications

• Minimum 4 years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands
• Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms
• Demonstrable understanding of how to design customer journeys and personalise experiences within CRM
• Excellent analytical skills
• Proactive, self-motivated, and confident working independently
• Excellent communication skills both written and verbal
• Excellent project and time management skills
• A strong design eye and skills using Canva or your preferred design software
• Background in agencies a plus!
• Working rights in the UK are required.

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