Performance Marketing & Analytics Manager
Full Time | On Site | Poundbury, Dorset
Build the next chapter of MAYSTON.
This isn’t just another marketing role.
It’s an opportunity to help shape one of the UK’s fastest-growing equestrian brands during one of the most exciting periods in our journey.
In just three years, MAYSTON has grown from an idea around a kitchen table into a premium direct-to-consumer brand with a passionate community and customers around the world.
Now we’re entering our next phase.
With a European fulfilment hub launching shortly, an expanding in-house media team, regular product launches and ambitious growth plans across the UK and Europe, we’re looking for someone who wants to help build what comes next.
We’re looking for an experienced Performance Marketing & Analytics Manager to take ownership of our digital performance across Meta, Google and our wider e-commerce ecosystem.
You’ll work directly with our founder, Gemma Cornick, and alongside our in-house content creator, helping turn creative ideas into measurable business growth.
If you’re someone who enjoys digging into data just as much as developing winning campaigns, we’d love to hear from you.
What You’ll Be Responsible For
Performance Marketing
- Own and manage Meta advertising across the full customer journey.
- Build, manage and scale Google Ads across Search, Shopping and Performance Max.
- Allocate and manage advertising budgets to maximise return on investment.
- Continually test audiences, creatives, placements and campaign structures.
- Identify new opportunities to profitably grow customer acquisition.
Analytics & Reporting
- Own reporting across Meta, Google, Shopify and GA4.
- Analyse campaign performance and present clear recommendations.
- Track ROAS, CPA, AOV, customer lifetime value and wider commercial KPIs.
- Build dashboards that help the business make better decisions.
Commercial Growth
- Work closely with the founder to help shape marketing strategy.
- Identify website improvements that increase conversion.
- Support email marketing performance through Klaviyo insights.
- Help prepare the business for continued UK and European growth.
- Work alongside our fulfilment and customer experience teams to understand the complete customer journey.
Creative Partnership
Performance marketing doesn’t exist without great creative.
You’ll work closely with our in-house content creator, planning shoots, briefing content and helping decide exactly what should be filmed to improve campaign performance.
You’ll understand that the best-performing adverts start long before they’re launched.
About You
We’re not looking for someone who simply manages campaigns.
We’re looking for someone who understands how performance marketing drives business growth and is ready to take ownership of a key function within a fast-growing brand.
You must have:
- A minimum of 2–3 years’ hands-on experience managing paid digital marketing campaigns within an e-commerce or direct-to-consumer business.
- Proven experience managing Meta Ads.
- Proven experience managing Google Ads, including Search, Shopping and Performance Max.
- Experience using Google Analytics 4 (GA4).
- Experience interpreting Shopify Analytics and turning data into commercial decisions.
- Experience working with Google Merchant Centre.
- Experience using Klaviyo or a similar email marketing platform.
- Strong analytical skills with the ability to interpret data, identify opportunities and make commercially driven recommendations.
- Experience managing advertising budgets and reporting on key performance metrics, including ROAS, CPA, AOV and customer acquisition.
You’ll thrive in this role if you:
- Think commercially and enjoy solving problems.
- Constantly test, learn and improve.
- Can confidently explain why campaigns succeed or fail.
- Enjoy working closely with creative teams to produce content that performs.
- Take ownership and are motivated by seeing measurable business growth.
Please note: This role is best suited to someone with commercial experience in performance marketing. While we value enthusiasm and potential, we’re looking for someone who can hit the ground running and take ownership from day one.
Why MAYSTON?
You’ll be joining at a genuinely exciting time.
- European fulfilment hub launching shortly.
- Significant investment into our in-house media team.
- Regular product launches throughout the year.
- A founder-led business where ideas become action quickly.
- Real ownership from day one.
- The opportunity to help build one of the UK’s leading premium equestrian brands.
This isn’t a role where you’ll simply manage campaigns.
You’ll help shape the future of our marketing department, influence key business decisions and play a genuine part in the next stage of MAYSTON’s growth.
If you’re looking for a role where you can make a measurable impact and help build something special, we’d love to hear from you.
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