Responsibilities
- Translate company vision, values, and strategy into clear and compelling corporate, medical and consumer communication
- Support and evolve the brand narrative, positioning, tone of voice, and messaging framework
- Lead public relations strategy, including media relations, thought leadership, press releases, and crisis communications
- Build and maintain strong relationships with media, agencies, and key external stakeholders
- Drive proactive messaging / thought leadership around proactive healthcare
- Input into content strategy across brand campaigns, editorial, social, and owned channels
- Partner with Marketing, Product, and Growth teams to develop integrated brand and communication campaigns
- Ensure storytelling is insight-driven, culturally relevant, and audience-centric
- Build, lead, and mentor a high-performing brand communications team
Requirements
- Proven experience in brand communications, PR, leading consumer communication strategy and projects
- Strong background in media relations, storytelling, and content leadership; strong network and built relationships with media
- Experience building and leading high-performing teams
- Experience in a fast-growing, global, and matrixed environments
- Crisis communication and reputation management experience
- Strong expertise in digital, social, and emerging communication platforms
- Strategic thinking with creative problem-solving and focused execution
- Strong editorial judgment and storytelling instincts
- Strong stakeholder management experience paired with leadership through influence skills
- High cultural awareness to drive community relevant initiatives
- Data-driven decision-making combined with brand intuition
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