Supporter Acquisition & Development Manager
Leatherhead, Surrey (with hybrid working and UK-wide considered)
The Organisation
Perennial is the nation’s only charity dedicated to helping people in horticulture. Together with our network of partners, we provide free support, information, advice, financial assistance and services for horticulturalists and their loved ones experiencing illness, disability, bereavement, family breakdown and financial difficulties. We have a real focus on improving the health and wellbeing outcomes of people working in horticulture and have an ambitious preventative strategy to create better futures for people working in horticulture.
The Benefits
- Salary of £35,000 – £40,000 per annum (dependent on experience)
- 25 days’ holiday, plus Bank Holidays
- Pension
- DIS benefit (3x salary)
- Private healthcare coverage
- Sickness pay
- Comprehensive benefits package
- Well-established family-friendly policies, including the ability to have extra unpaid leave
- Time off for dependants
The Role
As our Supporter Acquisition & Development Manager, you will grow our Individual Giving programme, turning awareness into sustainable income. You will lead audience-led acquisition activity, developing data-driven, multi-channel campaigns that attract new supporters, grow regular giving and increase unrestricted income. Working closely with marketing, digital and data colleagues, you will shape compelling fundraising propositions, test new channels and optimise activity to improve return on investment, conversion and long-term supporter value.
Additional Responsibilities
- Identify and segment high-value supporter audiences
- Lead campaign planning, delivery, testing and evaluation
- Monitor performance metrics, including CPA, ROI and lifetime value
- Design supporter journeys, welcome activity and stewardship plans
- Support progression into regular giving, mid-value and legacy giving
- Develop fundraising propositions and conversion-focused content
About You
- Proven experience delivering successful acquisition or Individual Giving campaigns that meet income or growth targets
- Experience managing multi-channel marketing or fundraising campaigns
- Experience managing budgets and analysing performance data
- Experience using CRM systems for segmentation, targeting and reporting
- A good understanding of digital acquisition and direct marketing techniques
- A strong commercial and income-driven mindset
- Excellent analytical and data interpretation skills
- The ability to translate insight into high-performing campaigns
The closing date for this role is 13th July 2026.
Other organisations may call this role Individual Giving Manager, Fundraising Manager, Supporter Development Manager, Donor Acquisition Manager, Supporter Engagement Manager, or Fundraising Campaigns Manager.
Webrecruit and Perennial, Gardeners’ Royal Benevolent Society are equal opportunities employers, value diversity and are strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environments are, the better our work will be.
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