Strategic Lead – Creative, Growth

Responsibilities

• Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts.
• Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist – one who connects creative to offer, distribution, performance, and the wider growth ecosystem.
• Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change.
• Coach intentionally – reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice.
• Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying.
• Build the bridge between Creative Strategy and our Growth Strategy team – work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa.
• Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy.
• Cross-department audit authority on priority accounts – when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy.
• Run regular creative audits across the department, surface what’s working and what isn’t from a performance lens, and feed insight into the wider Creative Strategy leadership team.
• Work closely with the Creative Leads to map out the training plan for the department – which sessions, when, who delivers.
• Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking.
• Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling.
• Tap into our data warehouse to produce regular macro creative reports.
• Surface trends, insights, and tactical plays that compound across accounts – what’s working at scale, what’s emerging, what’s broken.
• Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one.

Requirements

• 5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social – ideally with exposure to all of them.
• Deep performance fluency – you understand testing structures, scaling logic, attribution, funnels, CRO. You can audit a Meta ad account in 30 minutes and tell us the biggest constraint, and how to fix it.
• Strong understanding of creative strategy in a growth ecosystem – you don’t need to be the best creative strategist in the room, but you need to understand how creative ladders into the wider commercial system.
• Coaching mindset – you’ve trained or managed strategists or junior team members and got real energy from doing it.
• Constraint-based thinking – you can reverse-engineer a performance bottleneck to its root cause and identify what changes upstream will drive meaningful results downstream.
• Continuous research + data mindset – constantly scanning what’s working in the market, daily not quarterly. Comfortable spending hours in data if it surfaces the next insight.
• Outcome Obsessed – every task, framework, and training tied to a measurable outcome.
• Kind Candour – confident in giving direct, honest feedback regularly in a way that empowers.
• Extreme Ownership – you demonstrate strong accountability in everything you do.
• AI-literate and tech-enabled – you understand the trajectory of AI in creative and paid social, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption.
• DTC / e-commerce business model literacy at 7-9 figure scale.

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

• performance creative
• growth strategy
• media buying
• paid social
• testing structures
• scaling logic
• attribution
• funnels
• CRO
• data analysis

Soft Skills

• coaching mindset
• constraint-based thinking
• continuous research
• outcome obsessed
• kind candour
• extreme ownership
• communication
• leadership
• strategic thinking
• team management

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