Head of Digital Marketing & Performance

Overview

The Head of Digital Marketing & Performance is a senior leadership role with full accountability for LRQA’s digital marketing estate and tracking and reporting on performance across the entire LRQA marketing organisation. Operating with a high degree of independence, the role owns the strategy, delivery and continuous optimisation of four connected pillars: web (including an enterprise-scale website built in Optimizely and its adjacent and connecting technologies); CRM, email marketing and automation; SEO and performance marketing; and analytics & performance. Each pillar is led by a dedicated manager reporting into this role, and the postholder additionally provides indirect supervision of a shared services hub of approximately five people delivering executional work across the digital estate.

Responsibilities

• Own the strategy, roadmap and performance of LRQA’s end-to-end digital marketing estate across all four pillars, holding full accountability for delivery, investment decisions and measurable commercial outcomes.
• Lead the web pillar, directing the management and continuous optimisation of an enterprise-scale website built in Optimizely together with its adjacent and connecting technologies, ensuring a high-performing, scalable and commercially effective digital presence.
• Lead the CRM, email marketing and automation pillar, owning the strategy and execution of lifecycle and nurture programmes, marketing automation and data-driven engagement that supports acquisition, retention and conversion.
• Lead the SEO and performance marketing pillar, setting the strategy for organic visibility and paid media, and driving demand generation and measurable return on marketing investment across digital channels.
• Lead the analytics & performance pillar, establishing the measurement framework, reporting and insight capability that underpins decision‑making and demonstrates the commercial impact of digital marketing across the estate.
• Lead, develop and hold accountable the four pillar managers who report directly into the role, and their teams where applicable, building a high-performing leadership team and setting clear objectives, standards and ways of working across the function.
• Provide indirect supervision of a shared services hub of approximately five people delivering executional work across the digital estate, ensuring quality, prioritisation and consistent delivery in support of all four pillars.
• Act as the senior point of accountability for digital marketing and overall marketing performance (digital and beyond) across a global stakeholder landscape, partnering with leadership, global and local marketing, commercial and business teams to align marketing activity with business priorities and resolve competing demands.
• Make independent decisions on digital strategy, technology selection, vendor and agency relationships, and budget allocation, exercising the judgement and authority expected of a senior leader operating with minimal oversight.
• Ensure the digital estate is governed effectively, with robust data, security, accessibility, compliance and quality standards applied consistently across web, CRM, performance marketing and analytics.
• Define and own the digital marketing performance framework, setting targets, monitoring results and taking accountability for continuous improvement and the delivery of measurable business value.

Qualifications

• 10+ years leading digital marketing at a senior level, including accountability for strategy, budget and team performance, ideally within a complex global or matrixed organisation.
• Deep hands‑on understanding of enterprise web management, including content management systems at scale – experience with Optimizely (or a comparable enterprise CMS/DXP) and its adjacent and connecting technologies is essential.
• Strong technical command across CRM, email marketing and automation, SEO and paid performance marketing, and digital analytics, with the credibility to direct and challenge specialist managers in each area.
• Proven success building and leading teams that include other managers, with the ability to set direction, develop talent and hold a leadership team accountable for delivery.
• A strong performance and analytics orientation, with a track record of setting measurement frameworks, interpreting data and using insight to drive commercial outcomes and continuous improvement.
• The judgement and gravitas to operate independently and make high-stakes decisions on strategy, technology and investment with minimal oversight.
• Excellent communication and stakeholder management skills, with the ability to influence and align global and local marketing, commercial and business stakeholders at senior levels.
• Experience in a B2B, professional services or assurance/certification environment, marketing complex services to global audiences.
• Experience establishing or running a shared services or centralised delivery model supporting multiple teams or markets.
• Degree-level education in marketing, business or a related field, or equivalent professional experience.
• Familiarity with leading analytics, tag management and data visualisation tools (e.g., GA4, Google Tag Manager, Looker Studio, Power BI).
• Experience working in an agile environment and managing external agencies, vendors and technology partners.

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