Head of Commercial Growth – B2C App

Company: Michael Page
Apply for the Head of Commercial Growth – B2C App
Location: London
Job Description:

We are seeking a dynamic and results-driven Head of Commercial Growth & Business Strategy to lead revenue growth initiatives in a fast-paced retail & e-commerce environment.

A highly hands‑on commercial operator who can own revenue growth end‑to‑end‑someone who can own & design winning prize campaigns, build partnerships with brands, generate top‑line revenue growth, and lay the commercial foundations of the business.

Our client is on a mission to make shopping more exciting than ever. As the UK’s first “Shop & Win” platform, they’re transforming everyday purchases into thrilling experiences – where every customer has a chance to win big.

Description

Key Responsibilities

Commercial Growth (Hands‑On Execution)

  • Own revenue targets and commercial KPIs across campaign launches, partnerships, and sales.
  • Build campaign economics models, pricing packages, partner decks, and go‑to‑market materials.
  • Optimize conversion funnels for campaigns: landing pages, CTAs, offer structures, retention flows.

Business Strategy & Expansion

  • Lead the strategic roadmap: targeting new verticals, expansion & partnership models.
  • Drive high‑velocity experimentation: new campaign types, new prize formats, micro‑influencer partnerships, and brand collabs.
  • Build the early commercial and growth engine from scratch (GTM loops, referral structures, churn prevention).

Go‑to‑Market Leadership

  • Develop and refine a GTM playbook with a focus on fast, repeatable campaign launches.
  • Collaborate with product to prioritize features that improve campaign performance and partner experience.
  • Work alongside marketing to develop acquisition and retargeting strategies for both shoppers and partners.

Leadership & Culture

  • Act as a core member of the UK team-help define culture, values, and operating rhythm.
  • Mentor hires and help build out the future commercial, marketing, partnerships, and growth teams.

Profile

A successful Head of Commercial Growth & Business Strategy should have:

  • Minimum of 7 years of experience in a senior management role, ideally in a fast‑paced B2C, e-commerce environment.
  • Proven track record of driving revenue growth, scaling a business, and achieving sales targets.
  • Strong leadership and team management skills.
  • Excellent analytical and problem‑solving abilities.
  • Exceptional communication and interpersonal skills.
  • Ability to thrive in a fast‑paced and dynamic environment.
  • Proficiency in e‑commerce platforms and tools.

Job Offer

A competitive salary variable DOE, plus a performance‑based bonus scheme and benefits package.

You’ll join a fast‑growing creative team that’s redefining how the UK shops, plays, and wins. You’ll have the freedom to experiment, the canvas to innovate, and the platform to build a brand people love – visually and emotionally.

If you’re ready to design for a brand with energy, excitement, and purpose, this is your moment.

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Posted: July 10th, 2026