Head of Marketing Analytics

Overview

• Partner with senior stakeholders to solve complex marketing and growth challenges
• Translate strategic business questions into analytical work that drives action
• Lead, coach and develop a team of four Marketing Analysts
• Guide measurement approaches across acquisition, CRM and growth activity
• Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
• Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa’s growth ambitions and changing marketing landscape
• Improve the maturity of Marketing Analytics frameworks, processes and capabilities
• Influence decisions relating to customer acquisition, growth and marketing effectiveness
• Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
• Ensure analytical outputs are commercially impactful and actionable
• Maintain high standards of analytical quality and rigour

Requirements

• Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
• Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
• Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
• Ability to operate comfortably between strategic conversations and analytical detail
• Experience improving the maturity of analytics functions rather than simply maintaining established processes
• A strong problem solver who can break down complex business questions into practical analytical approaches
• You can build credibility with senior stakeholders across both marketing and analytics functions
• You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
• Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction
• Background in marketing or media agency environments
• Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
• Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness
• Track record leading analytics transformation or maturity improvement programmes
• Experience operating in fast growing organisations where analytics capabilities are still being established
• Financial services or fintech exposure
• Familiarity with AI enabled analytics approaches and tools

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

• Marketing Analytics
• Growth Analytics
• Customer Analytics
• Marketing Measurement
• Performance Analytics
• Multi-touch Attribution
• Marketing Mix Modelling
• CRM
• Lifetime Value Modelling
• Analytical Standards

Soft Skills

• Coaching
• Mentoring
• Problem Solving
• Strategic Thinking
• Relationship Building
• Influencing
• Analytical Detail Orientation
• Adaptability
• Leadership
• Communication

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