An exciting opportunity has arisen for a commercially driven Content and Social Marketing Manager to shape the voice and social presence of a fast-growing digital infrastructure business, at a pivotal moment of expansion beyond its traditional telecoms roots.
About the Company
For almost two decades, this business has quietly underpinned the UK’s connectivity networks, and today its infrastructure carries a significant share of the market. Backed by major private equity investment, the business is now repositioning from a traditional telecoms infrastructure provider into a broader digital infrastructure platform and moving into new markets.
The marketing function itself is being built from the ground up. Reporting into the Head of Marketing this is a flat, fast-moving team still finding its shape, closer in feel to a start-up than an established department.
About this Social and Content Marketing Opportunity
This role will own how the business shows up externally, through content and organic social at a time when awareness in its new categories is still low and the opportunity to shape perception is significant.
You’ll lead organic social strategy (primarily LinkedIn, with scope to explore other channels), build a genuine always‑on publishing engine, and set the tone of voice following a recent brand framework refresh. This is a hands‑on writing role as much as a strategic one. You’ll need to write long‑form thought leadership, short‑form social copy and web content yourself, not simply commission or edit it, and be comfortable supporting senior executives with their own content and visibility.
You’ll work closely with the Brand, Performance and Corporate Communications leads, plus the sales team, to keep messaging aligned to commercial priorities, and will have direct exposure to senior leadership as the function scales.
Key Responsibilities
- Own organic social strategy and execution, primarily LinkedIn, turning it into a genuine growth and demand channel rather than a reach channel
- Build and run an always‑on content and publishing engine, including cadence, content series and community building
- Write original, high‑quality copy across formats: long‑form thought leadership, short‑form social, web content and executive‑level narrative
- Set and maintain tone of voice and content standards across the business, including support for CEO and SLT visibility
- Partner with Corporate Communications, Brand and Performance colleagues to ensure content supports the wider commercial and reputational narrative
- Track content and social performance, using data to refine themes, formats and channel mix
Key Requirements
- A strong track record of turning LinkedIn, or a comparable channel, into a measurable growth driver for a B2B brand
- Excellent copywriting skills, able to translate complex, technical subject matter into sharp, credible narrative
- Background in telecoms, infrastructure or another complex B2B sector is required
- Able to commit to 3 days per week in the office; this is non‑negotiable given the collaborative, early‑stage nature of the team
- Experience working with senior stakeholders, including supporting executive visibility and thought leadership
- Comfortable operating in a build‑from‑scratch environment with high autonomy and limited existing infrastructure
This is a rare opportunity to build a content and social function from the ground up inside a business moving from telecoms/utility to genuine digital infrastructure platform, with real influence over how that story gets told.
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