A specialist consumer PR agency is hiring a Associate Director to help lead the next phase of its growth.
Working with some of the UK’s best-known consumer, retail and lifestyle brands, you’ll take ownership of key client relationships, lead integrated PR campaigns and play an active role in developing both the team and the agency. This is a genuine opportunity to join a growing entrepreneurial business where you’ll have significant influence, autonomy and progression.
Role: Associate Director
Location: London (Soho), hybrid working – 3 days per week in the office
What you’ll be doing
- Lead the strategic direction and delivery of integrated consumer PR campaigns across a portfolio of retail, consumer and lifestyle brands.
- Act as the senior point of contact for clients, providing strategic counsel while building long-term relationships.
- Manage campaign budgets, forecasting, account profitability and commercial performance.
- Develop creative campaign ideas that generate meaningful media coverage and commercial impact.
- Lead, mentor and develop junior members of the PR team, helping them grow their careers.
- Support new business activity through pitches, presentations and strategic input.
- Work closely with senior leadership to help shape agency growth and identify new opportunities.
- Collaborate with publishers, influencers and media partners to maximise campaign performance.
What you’ll need
- Strong consumer PR agency experience, ideally across retail, consumer lifestyle or FMCG brands.
- Previous experience operating at Senior Account Manager, Account Director or Associate Director level.
- Experience managing major client relationships and delivering strategic communications programmes.
- Excellent commercial awareness with confidence managing budgets, forecasting and account profitability.
- Strong Excel and spreadsheet skills, with experience managing campaign budgets and financial reporting.
- Experience leading, mentoring and developing PR teams.
- Excellent media relationships across consumer and retail publications.
- Experience delivering integrated campaigns across PR, content and social channels.
- Comfortable working within a small, entrepreneurial agency where everyone contributes.
- A genuine passion for consumer brands and a well-researched understanding of the agency and its clients.
- Experience working with publishers or affiliate marketing campaigns would be advantageous.
- Applicants from hospitality or trade PR backgrounds are unlikely to be suitable for this position.
Nice to have
- Experience leading new business pitches and presentations.
- Understanding of affiliate marketing and the evolving consumer PR landscape.
- Experience delivering analytical campaign reporting and measuring ROI.
This role would suit an ambitious consumer PR professional who enjoys combining strategic thinking with hands-on delivery and wants to play a key role in the growth of a boutique agency working with leading consumer brands.
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