Head of Global CRM & Lifecycle (Maternity Cover)

Responsibilities

• We are embarking on an exciting global growth journey and we are seeking a highly skilled and experienced Head of B2B CRM and Lifecycle to join our team
• As the Head of B2B CRM and Lifecycle, you will be responsible for developing and implementing our B2B CRM and Lifecycle strategy, ensuring that we deliver exceptional experiences to our B2B customers at every stage of their journey
• Develop and implement the B2B CRM and lifecycle strategies, with a focus on delivering new customer conversion, engagement, retention, and upsell/cross-sell opportunities
• Develop and maintain a deep understanding of our B2B customers and their needs, and use this knowledge to inform and improve our CRM and lifecycle strategies
• Continuously monitor and optimize our B2B customer journeys, identifying opportunities for improvement across channels, formats, and cadence, and implementing changes to increase engagement and revenue
• Collaborate with cross-functional teams, including Performance & Paid Media team, Marketing Operations team, Regional Marketing teams, Sales, and Product, to ensure that our B2B CRM and lifecycle strategies are aligned with broader company goals
• Work closely with regional marketing teams to set strategies for CRM & lifecycle regional activations, establish best-in‑class approaches and coordinate global lifecycle campaign dashboard

Qualifications

• Experience working with Salesforce Marketing Cloud among other CRM systems is necessary
• Willingness to execute on your strategic vision
• Ability to get buy‑in from key management and drive results in a fast‑paced environment
• Enhanced communication and collaboration skills
• Extensive experience in lifecycle marketing, with a focus on B2B
• Previous experience with developing and implementing effective B2B CRM and lifecycle strategies
• Strategic thinking with a clear customer‑centric mindset
• Proven leadership skills, with experience maintaining and developing efficient teams

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences as well as how you will contribute to our working culture. So, even if you don’t feel you meet all the requirements, we’d still really like to hear from you!

Benefits

• Maternity & Paternity pay
• Train travel scheme
• ‘20% time’ – work on anything you’d like
• Work from home opportunities
• Pension and life insurance
• 28 days holiday (excl. bank holidays)
• Full access to Headspace
• Regular events and socials
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• And more! (Varies by location)

#J-18808-Ljbffr…