Digital Experience Assistant Manager, first direct (12 Month Secondment)

Digital Experience Assistant Manager – first direct (12Month Secondment)

As the Digital Experience Assistant Manager at first direct, you will develop and enhance web and app experiences for customers and the business. You’ll collaborate across specialist teams, champion new technologies, and ensure content is always compliant and customer‑focused.

Key Responsibilities

• Enhance digital experiences through split testing, personalisation, and continuous improvement of web and app journeys.
• Support content updates across the public website and other digital channels, ensuring consistency and accuracy end‑to‑end.
• Identify and support adoption of new technologies and channels to increase traffic and improve conversion rates.
• Support SEO delivery by commissioning content, refining page structures, and contributing to keyword plans.
• Collaborate across specialist teams to deliver compliant, high‑quality solutions aligned to regulatory standards and customer needs.
• Use digital analytics to monitor journey performance, engagement and funnel conversion across PWS and app journeys, escalating insights and issues as needed.

Required Qualifications and Skills

• Experience supporting delivery of digital initiatives in a commercial environment, with a genuine interest in digital and customer experience.
• Working knowledge of digital marketing and channel optimisation, applying best practices such as journey hygiene, conversion fundamentals, and content effectiveness.
• Familiarity with core digital concepts – web/mobile journeys, content management systems, tagging/analytics, and app release cycles – is a plus.
• Able to apply test‑and‑learn methods to drive continuous performance improvements.
• Strong stakeholder management skills, with the ability to engage, influence and collaborate effectively across diverse teams and functions.

This hybrid working role can be based in Leeds or Glasgow.

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