About Formula E
Formula E, the world’s fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 100 races in iconic cities worldwide and backed by top manufacturers such as Porsche and Jaguar, we feature elite drivers and cutting‑edge EV technology. As the first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high‑performance GEN3 EVO race car capable of 0‑60 mph in 1.82 seconds (0‑100 kph in 1.86 s).
The Role
We are looking for a GTM Manager to spearhead commercial growth across APAC. As the engine of our growth, you will build and execute the APAC go‑to‑market plan, driving ticket sales and event attendance across a region spanning multiple time zones, languages, and fan cultures. You will balance global strategy with highly localised execution, adapting global frameworks into locally resonant campaigns, activating the right performance marketing mix for each distinct market and keeping every regional stakeholder perfectly aligned.
Responsibilities
- Own the APAC GTM Plan: build, maintain and own the central plan, single source of truth for all regional marketing activity and ticket sales targets. Keep it current, commercially grounded and ensure all stakeholders work seamlessly from it.
- Performance Marketing & Channel Mix: plan and execute paid and performance marketing activity across the entire APAC region, selecting, deploying and continuously optimising the right mix of digital and traditional channels tailored to each market’s media landscape.
- Drive Ticket Sales & Commercial Conversion: execute targeted promotional plans that turn brand awareness into ticket purchases, focusing on markets where Formula E is still establishing its fan base.
- Promoter Alignment & Agency Management: serve as primary link between central ticketing and local race promoters, navigating different commercial structures, languages and cultural expectations. Manage regional agency relationships across creative, media and activation, setting clear ambitions and holding partners to strict performance standards.
- Data & Insights Mastery: monitor sales velocity and conversion rates across all regional channels, extract the “why” behind the numbers and feed insights back into the core strategy.
Qualifications
- APAC Market Specialist: deep, nuanced understanding of the cultural, commercial and media landscapes across APAC markets.
- Performance Marketing Expert: hands‑on experience running sophisticated paid media and multi‑channel campaigns, with a clear line of sight between spend and tangible outcomes.
- Global Communicator: outstanding communicator who can translate a global brand vision into local relevance across significant time zone differences and language barriers.
- Analytical Thinker: comfortable working within data dashboards and translating complex data sets into actionable stories for campaign performance.
Benefits
- 25 days annual leave, Birthday day off and Wellbeing leave
- Opportunity to extend stay when travelling for a race event
- Health Cash Plan and access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer’s leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
EEO Statement
We will provide equal opportunities regardless of an individual’s protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Contact
Closing date: 24th July. For more information, contact recruitment@fiaformulae.com.
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