Director of Content and Creative

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. The role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers while also maintaining flexibility for meaningful work‑life balance.

Role Summary

You will lead our content and creative function for a high‑growth B2B SaaS company serving the legal tech and knowledge work markets. You will own content strategy and creative execution, building a high‑performing team that operates as an internal agency across two geographic locations.

Strategic Leadership

• Translate messaging and positioning from Brand and Portfolio Marketing into content and creative that resonates with real audiences.
• Ensure all output operates within brand guardrails and drives strategic alignment between content distribution and creative campaigns.
• Convert product and customer stories into compelling content that lands with target audiences.
• Lead the transformation to an AI‑first operating model by redesigning workflows, tooling, and quality standards so AI is embedded across content creation and creative production.
• Build and own the audience’s intelligence capability, developing a deep research‑grounded understanding of how legal professionals and knowledge workers consume content.
• Partner with Brand and Portfolio Marketing to understand go‑to‑market positioning and lead content and creative execution that brings it to market with impact.
• Enhance content quality and audience resonance by building editorial standards, quality frameworks, and distinct voice.

Internal Agency Development

• Build and operationalise an internal agency model that delivers high‑quality brand, content, and creative work across the organization.
• Establish clear intake processes, prioritisation frameworks, and service level expectations for internal stakeholders.
• Create efficient workflows that balance strategic projects with day‑to‑day execution needs.
• Develop creative briefs, project management systems, and quality standards that ensure consistent, on‑brand output.
• Build strong partnerships with Product Marketing, Demand Generation, Sales, and other key internal stakeholders.

Team Leadership & Development

• Lead and develop a team of approximately 10 professionals across Content and Creative functions.
• Manage two direct reports: Head of Content (London) and Head of Creative (London).
• Create effective collaboration structures across London and Chicago offices, ensuring both locations feel connected and aligned.
• Identify skill gaps and drive upskilling initiatives to keep pace with evolving audience behaviors and marketing technologies.

Cross‑Functional Collaboration

• Partner closely with Social Media, Customer Advocacy, Brand and PR functions to ensure integrated campaigns.
• Work with Portfolio Marketing, Growth Marketing, and Sales teams to align messaging and creative assets with go‑to‑market priorities.
• Build strong relationships across the organization to understand business needs and translate them into content and creative strategies.

Execution & Operations

• Establish clear processes, workflows, and governance across brand, content, and creative work.
• Set priorities and manage resource allocation across competing demands from multiple stakeholders.
• Define and track metrics in collaboration with the brand team that demonstrate the impact of brand, content, and creative work on business outcomes.
• Balance strategic thinking with hands‑on involvement in key campaigns and initiatives.

Qualifications

• 12–15+ years of experience in brand, content, creative, or integrated marketing roles.
• 5+ years of people‑management experience with a proven ability to build and develop high‑performing teams.
• A proven track record of developing and executing content and creative strategies that drive business results, working in close alignment with brand.
• Experience working in mid‑sized growth‑stage companies where you have built scalable processes with limited resources.
• Deep strategic thinking capabilities with the ability to translate business objectives into actionable content and creative plans.
• Deep expertise in content marketing and creative/design, with sufficient fluency in brand strategy to partner credibly with Brand leadership.
• Experience building internal agency or centralized creative services models.
• An understanding of generational shifts and changing buyer behaviors reshaping B2B marketing, particularly in professional services or legal markets.
• Demonstrated experience building AI‑first workflows – not just using AI tools but redesigning how a team operates around them.
• Experience with tools such as Jasper AI, Asana, Adobe.
• A strong track record of audience research and insight, understanding how specific buyer communities consume content and how to use that intelligence to shape strategy and voice.
• B2B SaaS or enterprise technology experience required.
• Strong executive presence and communication skills, with the ability to influence senior stakeholders.

Bonus Points

• Experience in legal tech, professional services technology, or knowledge management sectors.
• Track record of successfully navigating technological disruption in marketing (e.g., digital transformation, AI adoption).
• Deep understanding of how AI is reshaping content creation, creative production, and brand development.
• Experience marketing to legal professionals, knowledge workers, or other sophisticated B2B audiences.
• Exposure to brand positioning or repositioning initiatives – comfortable working alongside brand strategy even if not owning it.
• Experience managing geographically distributed teams across US and international offices.
• Familiarity with how younger generations of legal professionals and knowledge workers consume content and make technology decisions.

Benefits

• Market‑leading salary determined through a fair and consistent process and regularly reviewed against industry benchmarks.
• Annual performance‑based bonus.
• Enhanced parental leave (20 weeks for primary and 10 weeks for secondary caregiver at 100% pay). 
• Pension matching up to 6%.
• BUPA private medical insurance and a Simplyhealth cash plan.
• Group life cover, including life insurance, income protection, and critical illness protection.
• Flexible time‑off policy that includes 25 days of annual leave and the flexibility to take additional time off as needed.
• Multiple company wellness days each year to prioritize mental health and well‑being.
• Access to RethinkCare, a global behavioral health platform with training and resources.

Equal Employment Opportunity

iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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