Overview
Being the primary interface for our clients running their workstreams as per 6 core services listed above.
Ensuring all client requirements are understood, documented and validated, drawing on your experience to help define requirements.
Provide strategic guidance on measurement, optimisation, and activation initiatives.
Identify opportunities to improve client data maturity and support the Client Services Director and the client on their digital experience strategy and tool selection.
Delivering training support to your clients based on your advanced capabilities/experience of the core tools we use.
Data Collection: working closely with Enablement Specialists and developers, you’ll oversee the successful delivery of data collection initiatives, ensuring solutions align with client business objectives by: creating and reviewing requirements documentation, reviewing and supporting solution reference designs, implementation plans, and QA processes, supporting the configuration of analytics tools (Report Suites, Target Activities etc), coordinating the internal team members and client stakeholders to ensure deliverables are completed on time, supporting the delivery team to ensure QA is completed to the highest standard, creating segments, calculated metrics and performance dashboards to ensure all reporting requirements are met.
Data Activation and Optimisation: working closely with clients, Enablement Specialists, and developers, you will lead data activation and optimisation initiatives that improve customer experiences and drive measurable business outcomes by: leading experimentation and optimisation programmes for clients, supporting the design, prioritisation, and delivery of A/B tests and personalisation activities, supporting personalisation strategy, execution, and measurement initiatives, helping clients design and optimise omni-channel customer journeys and activation programmes, analysing test results, and provide recommendations to improve customer experiences and business outcomes.
Requirements
- 5+ years Adobe Analytics, including extensive use of admin functions & Workspaces
- Ability to support clients across workstreams that span Data Collection AND Data Activation
- Proficient in google / microsoft office tools inc. spreadsheets and slide decks
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