Product Marketing Manager

• Nomad is looking for an experienced Product Marketing Manager to join our marketing team in London. As the founding Product Marketing hire for Nomad B2B, this person will own and build the full Nomad B2B product marketing function across all verticals
• The role will have primary responsibility for defining and executing Nomad’s B2B go-to-market and product marketing strategy, working closely with Product and Sales
• This role reports to the Global Marketing Lead in Singapore, with a dotted-line relationship working closely and primarily with the Director of Sales for Nomad, based in London
• Craft clear messaging and unique selling propositions that distinguish Nomad in the market
• Communicate the core ideas of Nomad and the value our products deliver to customers and prospects
• Plan and lead in the launch of new offerings and services across global markets
• Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts
• Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely
• Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go-to-market strategies
• Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives
• Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx)
• Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements
• Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement
• Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives
• Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators
• Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles
• Architect and execute a “Search Everywhere” strategy that integrates SEO, Paid Search, and GEO (Generative Engine Optimization) to ensure the product is cited as the authoritative solution in AI-generated answers, dominates top-of-page paid placements, and maintains high-intent organic rankings for our core software category

Benefits

• Paid lunch
• Company stock options
• Yearly bonus
• Truly flexible working hours
• Training and workshops

Qualifications

• Exceptional English language and writing skills, along with a strong understanding of enterprise software and SaaS.
• Bachelor’s degree in Marketing, Communications, or Business. A master’s degree is a plus.
• Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery.
• Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI‑tracking tools like Profound or RankScale).
• Comfortable operating in a zero‑to‑one environment with high autonomy, accountability, and cross‑functional influence.
• Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.
• Proven experience taking complex B2B technology products to market, ideally across API‑led, platform, or SaaS businesses.
• Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non‑technical audiences.
• Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post‑sale expansion alongside sales teams.
• Demonstrated ownership of go‑to‑market strategy, from ICP definition and use cases through to launch, enablement, and growth.
• Minimum 5 years of experience in product marketing within SaaS or technology companies.
• Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.
• Ability to deeply understand a technical product stack and turn it into clear positioning, messaging, and differentiated value propositions.
• Experience working across global time zones (US, UK, Serbia, India, China, Singapore).

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