We are seeking an ambitious, creative Digital PR Executive to join our specialist team
About the Role
About Kaizen
Kaizen Search Marketing is a forward-thinking digital marketing agency specialising in SEO, PR, and Social Media. Our mission is to redefine the standards of agency work with a singular focus on organic excellence and innovation. At Kaizen we are dedicated to three core principles:
Our Clients: We exist to drive success for our clients. Our commitment is demonstrated through the consistent delivery of value and measurable growth, ensuring our client’s success is our success.
Our People: Our agency thrives on the talent and collaboration of our team. We celebrate and share our achievements, fostering a culture of mutual success and continuous improvement.
Our Industry: We aim to create impactful change, elevating the industry through training, events, transparency, collaboration, and innovative marketing strategies.
At Kaizen, we are an ambitious and growing team committed to transforming the industry through the relentless pursuit of excellence, sustainable growth, and unwavering dedication to improvement. Join us as we set new standards and drive positive change in the digital marketing landscape.
Job Summary
We are looking for an ambitious, news-driven Digital PR Executive to join our specialist team based in London.
You will be responsible for building relationships with journalists in top tier national and international media publications across a variety of industries in order to gain high quality links for our clients in English-speaking markets.
You will have a passion for reading the news, follow the latest trends across all channels including social media and have strong writing skills in order to craft strong email pitches to journalists.
You will work closely with our PR Senior Executives and Account Managers to maintain Kaizen’s standards to drive KPI success, as well as learning about our creative process and client relationships.
Key Responsibilities
- Deliver the outreach of our creative campaigns to consistently gain top-tier coverage in national and niche online publications in line with client KPIs across English-speaking markets.
- Write newsworthy pitch emails to journalists with an excellent eye for detail, strong writing flair and an understanding of what makes a strong story in the UK and U.S. market
- Regularly follow the news across multiple industries to help determine how to successfully gain cut-through in the press with our client’s content
- Understand the latest trends on key social media platforms to use as part of our outreach strategy to gain results for our clients
- Craft tailored media lists filled with highly relevant journalists to outreach to
- Consistently looking for and executing reactive / newsjacking opportunities for our clients based on news trends
- Support with the creation of client campaigns including data, research and copy creation, demonstrating a high attention to detail and commitment to accuracy
- Support with client communications, supported by the Client lead
- Adhere to and promote the values of the company
- Contribute creative ideas in our ideation process across a variety of clients
- Share campaigns and ideas that we can aspire to achieving with the team to drive inspiration and creativity
- Work closely with account managers to correctly report on the results of your direct outreach efforts
Personal Specification
- Excellent written and spoken English
- Work experience in a PR or digital role
- Able to commute to our London office 2 days a week
- Excellent writing, editing, and proofreading skills
- Creative thinker with the ability to think on your feet
- Strong understanding of the news and latest trends
- Team player who is motivated by working with others and a strong communicator
- High attention to detail and pride in your output – your work will be visible to thousands of people
- Organised with the ability to manage multiple stakeholders and projects simultaneously
- 30 days holiday + Bank Holidays
- Work from anywhere – from your home, our London office, a co-working space or up to 6 months abroad
- Dedicated training budget per year to help develop you in your role
- Cycle to Work Scheme – through salary sacrifice, you choose a bike and the rental cost comes out of your salary each month
- Team socials throughout the year
- Charity volunteer days – 3 days a year to work for a charity of your choice
- Childcare Scheme – to help cover childcare costs through salary sacrifice
- A clear personal development plan to help you progress in your chosen pathway
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