About BauerMediaOutdoor
BauerMediaOutdoor (BMO) is one of the UK’s leading out‑of‑home media owners and infrastructure companies, with more than 33,000 advertising sites in our portfolio. Our talented team of over 600+ people works in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK.
We are committed to providing a Platform for Brands and a Platform for Good. We’re transforming our state and practices. We’re building a sustainable business that benefits our many publics, partners, and advertiser stakeholders through the provision of ad‑funded social infrastructure, digital innovation, and proactive efforts that benefit society.
The BauerMediaOutdoor Way helps us deliver more impact for advertisers, with more value for communities, and less impact on our planet.
About the Role
We are seeking an outstanding media professional to join our Client Partnership team as a Client Lead, helping to shape and drive the strategy and commercial engagement for the Retail category.
You will bring extensive experience working with high‑profile retail brands, alongside a proven track record of driving revenue growth and unlocking new commercial opportunities.
As Client Lead, you will play a pivotal role in shaping and delivering BMO’s Reputation & Revenue strategy through proactive, aligned engagement with clients and agency partners. Using your category expertise, you will identify key trends, uncover emerging opportunities, and bring innovative thinking to market.
You will develop market‑leading, insight‑led solutions that demonstrate the power of OOH in delivering measurable business outcomes and meaningful impact for retail brands.
What you’ll be doing
- Strategy & Growth: Define and help lead the Retail category strategy; identify trends, opportunities and challenges; and turn insights into commercial solutions that drive growth.
- Client Leadership: Build and grow relationships with top retail advertisers; create bespoke account plans and lead immersive Playground sessions/workshops.
- Commercial Delivery: Active involvement in major pitches and proactive opportunities; collaboration with BMO teams (+ Audio/Publishing teams where applicable).
- Thought Leadership: Position yourself as a trusted advisor; showcase BMO Thought Leadership content and events with clients to position BMO as a key media partner for retail brands.
- Operational Excellence: Maintain and optimise Salesforce CRM.
Who are you?
- Expert knowledge of the Retail sector (ideally with experience in Retail Media)
- Established relationships with key retail advertisers and agency partners
- Extensive experience in media (agency, media owner, or client‑side)
- Proven track record of influencing media investment and unlocking new commercial opportunities
- Strong strategic thinker, able to go beyond the brief and see the bigger commercial picture
- Exceptional presentation skills, both written and verbal
- Commercially driven, with a focus on delivering strong, measurable outcomes
- Collaborative team player who builds effective internal and external relationships
What’s it in for you?
- Competitive Salary + Quarterly Incentive Scheme
- Flexible working (generally 3 days in office and 2 days at home)
- 25 days annual holiday + bank holidays
- 2 paid volunteering days each year to support a charity or because that matters to you
- Company Pension Scheme matched at 5% or 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel / Seasonal ticket loans and a whole host of discounts across 100s of retailers
At BauerMediaOutdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you’re interested in joining us to shape the future of out‑of‑home media, we’d love to hear from you.
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