Digital and Content Analyst

Job Title

Digital and Content Analyst or Associate

Contract Type: Permanent, full-time

Location: London, St Pauls – London office on Ludgate Circus near St Paul’s

Department: Corporate Affairs

Overview

Your role will help us tell our story across external and internal communications, elevating ICG’s brand and building relationships with clients, shareholders and other stakeholders worldwide.

Responsibilities

• Research, create, and edit written and visual content in collaboration with ICG colleagues, creative agencies, and external stakeholders.
• Publish content to ICG’s internal communications platforms and its external owned and shared channels.
• Measure, monitor, and optimise content and channel performance for key human audiences and artificial intelligence.
• Build connections and working relationships with colleagues across ICG to ensure efficient and effective delivery.
• Contribute to wider ICG Corporate Affairs work, including client communications, media relations, public affairs, events, awards, and issues management.
• Respond quickly and effectively to others within the business, delivering high‑standard work.

Key Requirements / Qualifications

• Demonstrable experience in communications or corporate affairs roles (global business, agency, government, or charity).
• Excellent written and spoken English with keen eye for accuracy and attention to detail.
• Critical thinking, self‑starter, formulation of broader context and sound judgement.
• Team player equally comfortable working alone; strong organisational skills.
• Intermediate Microsoft Word and PowerPoint; Microsoft Copilot 365 or similar AI LLM; WordPress, FirstUp, SharePoint or similar web/intranet CMS.
• Professional social media use and ability to advise on organisation‑level usage.
• Basic Adobe Creative Cloud suite (Photoshop, Premiere Pro, Acrobat); basic Microsoft Excel skills.
• Analyst: 2‑5 years (global communications or corporate affairs). Associate: 4‑10 years.
• Undergraduate degree, apprenticeship, or equivalent.

Personal Attributes

• Motivated self‑starter.
• Team player with corporate responsibility sense.
• Interest in news, current affairs, business, and politics.
• Varied media diet, spanning traditional news and social media.
• Keen attention to detail praised in business environments.
• Interests: volunteering, charity, employee networks (desirable).
• Previous PR agency experience (desirable).
• Formal training in AI (desirable).
• Experience in regulated industries such as financial services (desirable).
• Experience as a journalist, editor, producer, or broadcaster (desirable).

Benefits

• Wellbeing – support for mental, physical, financial wellbeing and lifestyle needs.
• Inclusivity – fit‑for‑purpose and competitive benefits for all.
• Longevity – long‑term and sustainable design.

Equality, Diversity & Inclusion

Inclusion is one of ICG’s key values and we are committed to creating an equitable and inclusive workplace for everyone. We provide equal employment opportunities and a supportive, accessible candidate experience for all applicants, regardless of age, ethnicity, disability, sex, gender, sexual orientation, religion, or other protected characteristics.

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