Growth Marketing Manager
Location: Fully Remote (UK) with occasional travel for team meetings and company events, or Hybrid based in East Lancashire or Witney, Oxfordshire.
Hours: Full-time
Salary: Competitive
Department: Marketing
About Heat Engineer Software
At Heat Engineer Software, we’re transforming the heating industry through innovation and technology. Our current SaaS platform is used by heating professionals, manufacturers, and industry partners across the UK to simplify heating system design, support compliance, and produce accurate, professional reports, but in the future it will provide much more.
We are a growing software company with a strong focus on product quality, customer success, training, and real-world industry impact. As the platform continues to develop, we’re looking for an ambitious Marketing Manager to own our marketing function and help drive the next stage of growth.
The Role
This is an exciting opportunity for someone with at least three years’ digital marketing experience and previous SaaS marketing experience who is ready to take ownership of marketing across a growing software business. Working directly with the CEO, you’ll lead both strategy and execution across multiple products while collaborating with design, sales, customer success, development and external agencies.
Key Responsibilities
- Own the overall marketing strategy and campaign calendar for Heat Engineer Software.
- Develop and deliver marketing plans that support business growth and product adoption.
- Work closely with the CEO to identify new marketing opportunities and priorities.
- Monitor marketing performance and continually improve activity based on results.
- Plan and deliver digital marketing campaigns across email, social media, websites and paid channels.
- Manage website content, SEO and customer journeys to maximise lead generation.
- Create and optimise email marketing campaigns using CRM and marketing automation tools.
- Identify new digital opportunities that improve engagement and conversion.
- Lead marketing activity for new software features, product launches and platform updates.
- Work with the product team to communicate technical features in a clear, customer-focused way.
- Produce launch campaigns, customer communications and promotional materials.
- Help increase customer adoption of new products and features.
- Manage the Heat Engineer Software brand across all marketing channels.
- Create engaging content for websites, email campaigns, social media and webinars.
- Coordinate external designers, videographers and creative suppliers.
- Support partner marketing initiatives and industry events.
- Monitor campaign performance and report on key marketing KPIs.
- Analyse customer behaviour and marketing data to improve results.
- Manage marketing budgets and maximise return on investment.
- Build strong relationships with external marketing agencies and suppliers.
Skills and Experience
- A minimum of three years’ experience in a digital marketing role.
- Previous SaaS (Software as a Service) marketing experience.
- Experience planning and delivering B2B digital marketing campaigns.
- Experience using CRM, email marketing and analytics platforms.
- Excellent copywriting and communication skills.
- Experience managing multiple marketing projects simultaneously.
- Experience working with external agencies and suppliers.
Desirable Experience
- Experience of marketing a product or service to the trades industry.
- Experience increasing customer acquisition and product adoption through digital marketing.
- Experience using AI tools to improve marketing efficiency and content creation.
- Experience with website optimisation and conversion rate optimisation (CRO).
- Knowledge of the heating, renewables or construction sectors.
- Experience working within a fast-paced, high-growth and modern business.
What Success Looks Like
- Marketing consistently generates high-quality leads that contribute to business growth.
- Heat Engineer Software continues to strengthen its position as the leading software platform within the heating industry.
- New products, features and platform enhancements are launched professionally and achieve strong customer engagement.
- Brand awareness, customer acquisition and retention continue to improve through measurable marketing activity.
- Marketing performance is regularly measured, analysed and optimised to maximise return on investment.
- Customers remain engaged through valuable content, webinars and communications that support long-term adoption.
- The company’s growing software platform continues to gain wider adoption as new products, services and capabilities are introduced.
- Marketing becomes a key driver in supporting the company’s ambitious growth plans over the coming years.
Benefits
- Competitive Salary based upon experience.
- 25 days’ annual holiday, increasing by one day each year up to 30 days, plus Bank Holidays.
- Competitive Pension Scheme.
- Death in Service cover (2x annual salary).
- BUPA and Simply Health cover.
- Wellness Programme, including Employee Assistance Programme.
- Employee Discount Portal.
Why Join Us
This isn’t a role where you’ll spend years waiting for more responsibility or working on just one small part of a marketing team.
From day one, you’ll take ownership of the marketing function for a fast-growing SaaS business, working directly with the CEO and helping shape how the company grows over the coming years.
You’ll have the freedom to bring new ideas, try new approaches and make a genuine impact across multiple software products. Whether it’s launching new features, building campaigns, improving customer journeys or strengthening our brand, you’ll see the direct results of your work.
We’re investing heavily in the future of our software platform, with exciting new products, services and capabilities planned over the next 12 months. As our marketing function grows, you’ll have the opportunity to grow with it, developing your own career while helping build one of the UK’s leading software platforms for the trades industry.
If you’re ambitious, enjoy taking ownership and want the chance to build something rather than simply maintain it, we’d love to hear from you.
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