Digital PR & SEO Outreach Specialist (Healthcare)
ADHD / Autism / Mental Health
Overview
We are a specialist ADHD & Autism clinic looking for a Digital PR & SEO Outreach Specialist to lead our authority and backlink strategy.
This role combines:
- Digital PR (journalist outreach, expert positioning)
- HARO-style responses
- Targeted outreach to relevant organisations and resource pages
This is not a spam link-building role, but it is also not purely PR.
We are looking for someone who can blend PR, outreach, and strategic link acquisition to build real authority in a healthcare niche.
About Us
We focus on:
- Adult ADHD
- Autism (including high-masking presentations)
- Combined ADHD & Autism (AuDHD)
Our goal is to become a leading authority in this space, through credible media presence and strong organic visibility.
Core Objective
Build topical authority and high-quality backlinks that help our core service pages rank for high-intent keywords (e.g. ADHD assessment, diagnosis, treatment).
Key ResponsibilitiesDigital PR & Media Outreach
- Develop strong story angles in ADHD, autism, and mental health
- Pitch journalists and editors
- Secure expert quotes, features, and mentions
- Build ongoing media relationships
HARO / Expert Positioning
- Monitor HARO / Qwoted and similar platforms
- Respond quickly with high-quality expert commentary
- Position our Clinical Director as a go-to source
Resource & Partnership Outreach
- Secure placements on:
- University wellbeing pages
- ADHD/autism charities
- Mental health resource hubs
- Healthcare platforms
Targeted Link Acquisition
- Identify relevant niche sites (parenting, psychology, education)
- Secure contextual backlinks via:
- Guest contributions
- Resource inclusion
- Content collaborations
- Use paid placements selectively (high-quality only, no link farms)
Content & Opportunity Strategy
- Suggest linkable content ideas (reports, guides, data-led pieces)
- Identify high-value backlink opportunities
Reporting
- Weekly updates on:
- Outreach sent
- Responses
- Links secured
- Opportunities identified
What This Role Is NOT
- Mass guest posting
- Low-quality or spam link building
- Bulk templated outreach
Expected Output
We are looking for consistent, measurable results:
- 3–4 PR / media placements per month
- 8–12 resource / partnership links
- 4–5 niche outreach links
Total: 15–20 quality backlinks per month
RequirementsEssential
- Proven experience in:
- Digital PR and/or SEO outreach
- Link building in competitive niches
- Track record of securing real placements (media, health, blogs, resources)
- Strong writing and outreach skills
- Ability to identify relevant opportunities (not just high DR sites)
- Familiarity with HARO / Qwoted
Desirable
- Experience in health / psychology / mental health
Working Style
- Remote
- Part-time (~15 hours/week to start)
- Async communication
- Weekly check-ins
Budget
£1,500–£2,000/month (depending on experience)
What Success Looks Like
- Consistent, relevant backlinks secured every month
- Service pages begin improving in rankings
- Strong relationships built in the ADHD/autism space
- Outreach becomes a repeatable, scalable system
Application Requirements (Important)
To be considered, please include:
1. Proof of Work
Send 3–5 backlinks you personally secured in the last 90 days, including:
- URL of the linking page
- Brief explanation of how you got the link
2. Short Loom (5–8 minutes)
Review our site: and answer:
- What are the biggest issues with our backlink profile?
- What would you prioritise in the first 30 days?
- Name 5 specific websites you would target for backlinks (and why)
3. Strategy Question
If you had to get 10 backlinks for our ADHD assessment pages in 30 days, what would you do?
4. PR Experience
Send examples of:
- HARO / Qwoted responses
- Media placements or expert quotes you’ve secured
Applications without this information will not be reviewed.
Final Note
We are looking for someone who understands that:
- Relevance > DR
- Authority is built through trust, positioning, and relationships
- The goal is not just links — it’s rankings and revenue impact
…