Overview
This is a great opportunity to join our Digital Communications team, supporting the delivery and continuous improvement of customer communications through Salesforce Marketing Cloud (SFMC). As a Salesforce Marketing Cloud Associate, you’ll play a hands‑on role in building and delivering customer communications at scale, primarily email and automation. While supporting day‑to‑day operational delivery, you will also contribute to larger projects and platform improvements, developing your expertise over time.
Responsibilities
- Build, test and deploy customer communications, primarily email and SMS, using Salesforce Marketing Cloud, including supporting copy changes and BAU updates
- Support and maintain marketing automations and customer journeys, ensuring they run efficiently and are optimised over time
- Carry out platform audits, clean‑up activity and housekeeping to improve performance, governance and reduce inefficiencies
- Identify and improve legacy processes (e.g. naming conventions, outdated journeys and manual workflows)
- Act as a point of contact for internal queries, supporting customer operations teams with investigations, checks and issue resolution
- Collaborate with ECM, data and customer support teams to ensure communications are accurate and effectively delivered
- Produce clear documentation, while contributing to campaign delivery, platform projects, migrations and onboarding initiatives
Qualifications
- Experience using Salesforce Marketing Cloud
- Hands‑on experience building emails using HTML/CSS
- Experience delivering work from initial brief through to execution
- Strong organisational and time‑management skills, with the ability to prioritise effectively
- Comfortable working with data, segmentation and audience targeting, with an interest in developing technical/data skills
- Strong communication and collaboration skills across cross‑functional teams
- Proactive mindset with the ability to identify issues, improve processes and document clearly
Preferred Skills
- Experience with SQL or querying data, and/or QA, testing or peer review
- Familiarity with Jira or agile ways of working
- Salesforce Marketing Cloud certifications
- Experience in a data‑driven or B2C environment
Alternate Titles
Externally this role could be known as Junior Salesforce Marketing Cloud Specialist, Email Specialist, Digital Marketing Associate, CRM Operations Associate.
Equal Opportunity Statement
At NewDay, we value all types of diversity. We’re an equal‑opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don’t discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process. Tell us if you need accommodations: we’ll put reasonable adjustments in place to support you.
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