Overview
Compare the Market is looking for a talented Content Writer to join our content team. We’re excited by great writing, curious about how AI is changing content creation and discovery, and passionate about helping consumers make smarter financial decisions. You’ll create trusted, engaging content across a range of personal finance topics, helping customers better understand financial products, while ensuring the content remains visible and impactful as search behaviour evolves.
Responsibilities
- Produce high‑quality, accurate, engaging and customer‑focused content that helps consumers make confident financial decisions across a range of products and topics.
- Maintain editorial excellence by ensuring all content meets editorial and brand standards with a relentless focus on accuracy and consumer value.
- Support SEO and AI‑generated content ambitions by applying SEO best practice and helping adapt to changing search behaviours as consumers increasingly discover content through AI‑powered experiences.
- Spot opportunities and generate ideas: identify emerging trends, customer questions and content gaps, and turn them into useful, relevant content.
- Become a subject‑matter expert: develop deep knowledge in key content areas and act as a trusted source of insight within the team.
- Collaborate across the business by working closely with SEO, product, commercial and compliance teams to deliver impactful content that supports business and customer goals.
- Embrace innovation by using AI tools and new technologies responsibly to improve content creation workflows while maintaining the highest standards of quality and trust.
Qualifications
- Experience creating online content, ideally within personal finance, insurance, consumer or regulated industries—or relevant vocational training/transferable writing experience that will help hit the ground running.
- Excellent writing and proofreading skills with exceptional attention to detail.
- Ability to explain complex topics in a clear, engaging and genuinely helpful way.
- Good understanding of SEO fundamentals and how high‑performing digital content is created.
- Interest in AI and emerging content technologies, with enthusiasm for exploring new ways to create and optimise content.
- Strong research and analytical skills, with confidence interpreting information and data to create useful consumer content.
- A proactive mindset and ability to manage multiple priorities in a fast‑paced environment.
- A collaborative approach and confidence working and communicating with stakeholders from across the business.
- Passion for helping consumers make better financial decisions and delivering content that makes a real difference.
Why Compare the Market?
We’re a business built for pace and performance. Here we encourage thinking differently, acting boldly, and delivering brilliantly in a culture that values results and rewards progress. We believe diverse teams make better decisions and are committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.
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