Job Description
Freelance UGC Specialist / Content Creator UKnnour client is a creative and technology companynninnovating at the forefront of marketing for over 30 years.nnIn a world moving faster than ever, we’re pioneering new technologies to future-proof brands and accelerate their growth.nnOur clients include at FTSE 100nnWe believe in people before technology. We also believe in doing the right thing, which is why we’re a certified B Corp and put equal emphasis on people, planet and profit.nnOur team environment is highly collaborative, interdisciplinary and driven by great ideas from everyone involved. You could say we’re a bit more grown-up.
That’s why we attract energetic, creative, and entrepreneuriannWe’re looking for a highly creative and performance-driven self-employed freelance Content Creator, ideally a specialist in UGC and Paid Social, to develop and produce compelling content across the core ABG social channels, on a contract basis. The freelancer will sit at the intersection of storytelling, luxury branding, and paid media performance.nnFurther detailnnYou will be engaged to deliver high-quality assets that resonate with premium audiences – particularly in the luxury car hire and travel space. You understand how to blend aspirational visuals with conversion-focused messaging.nnWhat we’re looking for (in a nutshell):nn * A strategic thinker – at ease with setting overall direction, able to brainstorm and ideate across content themes, concepts and executions, and communicate this with confidence to the clientnn * Demonstrable experience of capturing UGC content first-hand, comfortable in a production environment, working collaboratively on the groundnn * An individual familiar with editing tools and design software, i.e.
Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similarnn * Experience working in collaboration with performance marketers to generate best-in-class paid social outputs, or at least familiar with best practice across key social channels – Meta, TikTok, LinkedIn, Reddit, YouTube in particularnn * A strong awareness of social media trends and the ability to translate them into relevant and reactive content opportunitiesnn * A freelancer with the availability to travel (typically Europe and twice a year) if required for project delivery*nn * Proficient in the use of AI tools to accelerate ideation, scripting, editing and creative iteration (e.g. generative video, automated captions, concept generation.nnScope of services:nn * Overall strategic direction and approach to UGC/Paid social and organic social media content, to maintain a consistent luxury aesthetic and brand identity across all contentnn * Production of high-performing paid social content tailored for channels, formats and campaign objectivesnn * Writing and refining ad copy, hooks, and key messaging to maximise engagement and conversion, in line with brand tone of voicenn * Collaborate with the performance marketing team as required to align deliverables with campaign objectives.nnSpecific Requirements:nn * Proven experience creating organic and paid social content across Meta, TikTok, LinkedIn, YouTube and Redditnn * Strong portfolio showcasing video-first contentnn * Experience scripting, directing and producing UGC-style content (e.g. creator-led ads, testimonials, TikTok-native storytelling formatsnn * Proficiency with tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, Figma, CapCut, Canva or similarnn * Strong understanding of performance marketing and direct-response creative and ability to iterate content based on insightsnn * Familiarity with social media management tools (e.g.
Sprout or similar)nn * Ability to monitor, interpret and report on performance, with an understanding of key social metricsnn * Comfortable working independently and managing multiple projects simultaneouslynnNice to haves:nn * Proven experience in managing a content calendar geared towards organic follower growthnn * Deep understanding of platform-native creative (e.g. TikTok-first storytelling, Meta hook-based ads, Reddit community tonenn * Experience working first-hand in the car hire, automotive or travel sectorsnn * Exposure to luxury brands or high-end audiences is highly desirablenn * Experience collaborating with or briefing external content creatorsnnThis specification outlines the scope of work for a self-employed freelance Content Creator. The individual engaged will operate as an independent contractor responsible for their own taxes, pension, insurance and equipment.nn * Duration: May start, for 8 months (to end of 2026), with a potential view to extendingnn * Fee: A fixed monthly retainer of £3,700 will be paid for the duration of the contractnn * Payment: monthly in arrears upon invoicenn * All associated costs would be agreed separately
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