Head of Marketing

Head of Marketing

Location: London Bridge, SE1

Term: Full-Time, Permanent

Salary: Competitive + Benefits (Private Medical, Private Dental, Pension, 25 days Annual leave plus bank holidays & Many more)

Position Overview

The Head of Marketing at Richmond Pharmacology leads the marketing and communications capability, strengthening the company’s reputation, supporting commercial growth, and ensuring a consistent and credible organisational voice across all channels. A key accountability is generating a reliable pipeline of potential study participants through targeted marketing activity, in partnership with the Participant Recruitment team.

Key Responsibilities

• Develop and maintain the organisation’s overall marketing strategy aligned with Richmond’s commercial and operational priorities.
• Ensure effective implementation of marketing strategy across all channels, campaigns, and initiatives.
• Strengthen Richmond’s reputation and market positioning as a leading partner for complex early‑phase clinical studies.
• Identify opportunities to enhance brand visibility and reputation within the clinical research sector.
• Ensure marketing activities directly support commercial growth and participant recruitment objectives.
• In partnership with the Marketing Manager – Participant Recruitment, generate a consistent pipeline of qualified participant leads for clinical trials.
• Work with the Participant Recruitment and Patient Engagement teams to understand recruitment needs and forecast participant demand.
• Develop targeted campaigns to attract suitable participants for ongoing and upcoming studies.
• Monitor lead generation performance and optimise marketing channels to meet recruitment targets.
• Use data and analytics to improve participant acquisition efficiency and cost effectiveness.
• Ensure marketing activity supports contractual participant recruitment commitments.
• Develop marketing initiatives that support the growth of London Bridge Healthcare.
• Increase awareness of London Bridge Healthcare services among patients, healthcare partners, and referring organisations.
• Support the generation of new patient demand and referral opportunities.
• Monitor and analyse marketing performance related to London Bridge Healthcare growth.
• Manage all organisational communications to ensure clarity, consistency, and alignment with Richmond’s strategic priorities.
• Review and approve external communications and major marketing outputs.
• Adhere to communication standards and governance across the organisation.
• Ensure messaging reflects Richmond’s scientific credibility, reliability, and reputation.
• Develop and implement crisis communication strategies.
• In coordination with the Commercial Director, manage the organisation’s response to reputational issues or operational incidents.
• Work with senior leadership to ensure timely, clear, and responsible messaging during critical situations.
• Generate and analyse marketing and communications insights to inform strategy and improve performance.
• Monitor brand perception, competitor activity, and market positioning.
• Track the performance of participant acquisition campaigns and marketing initiatives.
• Provide evidence-based recommendations to leadership on marketing effectiveness and improvements.
• Manage internal communications strategy, ensuring staff receive clear, timely, and consistent communication about organisational priorities, performance, and strategic initiatives.
• Ensure consistency between internal and external messaging.
• Develop communication approaches that support employee engagement and confidence in leadership.
• Provide guidance and support to leaders on effective communication with their teams.
• Coordinate internal communication during organisational change, ensuring staff are well informed and supported.
• Ensure internal communication effectiveness and identify opportunities to improve clarity, transparency, and engagement across the organisation.
• Plan and execute conferences, exhibitions, and corporate events.
• Ensure events strengthen Richmond’s reputation and generate meaningful engagement with sponsors, partners, and potential participants.
• Evaluate the impact and ROI of event participation.

Qualifications and Experience

• Degree in Marketing, Business, Communications, or a related discipline.
• Professional marketing qualification (e.g., CIM).
• Substantial experience marketing a services‑oriented organisation to consumers and businesses.
• Proven experience developing and implementing successful marketing strategies.
• Demonstrated experience generating leads through marketing activity and managing customer acquisition pipelines.
• Experience managing integrated marketing campaigns across multiple channels (digital, events, content, and partnerships).
• Experience leading and developing a marketing team.
• Experience managing marketing budgets and demonstrating return on investment.
• Experience overseeing communications activity including brand management and messaging consistency.
• Ability to generate insights from data and translate them into actionable marketing strategies.

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