Contract hours: 37.5 hours per week (Monday to Sunday on a flexible basis)
Reports to: Regional Manager / Managing Director
Line reports: 2 Team Leaders, with possible temporary responsibility for a third team during growth or cover periods.
Location: Field-based across Greater London with 1–2 days per week in-office
About the Role
Acorn Promotions was founded in 2024 with a clear mission: to connect incredible charities with loyal, long-term supporters through individual giving and lottery programmes. The Area Manager is responsible for the performance, quality and development of two field fundraising teams within a defined area of London.
This is a dynamic leadership role – you won’t just be managing from a desktop; you will actively support your Team Leaders on the pitch, ensuring area-wide target delivery, identifying growth opportunities, and embedding a culture of high performance, accountability, and ethical fundraising across your region.
Area & Field Responsibilities
- Drive Performance: Oversee multiple field-based teams to ensure the region consistently meets and exceeds collective donor acquisition targets.
- New Starter Development: Ownership of new starter development plans, performance reviews in initial four-week period, and working with Team Leaders to develop fundraising staff quickly.
- Leadership & Coaching: Line manage, mentor and develop Team Leaders, conducting live, on-the-spot field coaching to sharpen their management and fundraising skills.
- Relationship Management: Build and maintain strong relationships with venue partners and station management to guarantee seamless operations and rebookability.
- Compliance & Quality: Conduct regular site audits to ensure 100% adherence to fundraising regulations, keeping ethical practices at the core of your area.
Management Responsibilities
- Operations: Optimise regional logistics, overseeing cross-team rotas, attendance tracking, and field resource allocation.
- Team Leader Line Management: Ensuring Team Leaders run strong shift briefings, manage timesheets and attendance, Coach and develop staff effectively, uphold site standards and own both daily and weekly results.
- Site Planning and Team Matching: Area Manager owns the site performance plan, with central admin/support helping book and coordinate. Match teams and fundraisers to sites based on historic performance, travel practicality, site type, campaign suitability and development needs.
- People Management: Oversee the full employee lifecycle for your Team Leaders, conducting performance reviews, appraisals, and professional development plans.
- Regional Growth: Drive regional expansion by leading the selection, interviewing, and onboarding of new Team Leaders and fundraising staff.
- Strategic Planning: Collaborate with the Managing Director to analyse site data, forecast performance trends, and secure high-performing venue allocations.
- Mystery Shopping: Plan your area’s mystery shopping programme to ensure high quality, ethical fundraising.
Key Relationships
- Head of Fundraising Operations
- Venue and Site Management Partners
Key Performance Indicators
- Overall regional fundraising targets (new donors per week)
- Staff retention and performance metrics
- Administration and Management Performance
- Area compliance and quality audit scores
- Regional mystery shopper feedback and complaint rates
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