Country Manager

Company: Autosmart International Ltd
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Job Description:

Do you have a track record of developing and growing franchise networks? Looking for a sales leadership role that’s genuinely different?

At Autosmart, we’re not just another manufacturer. We’re an award-winning market‑leading success story with ambitious growth plans, significant investment behind us, and a franchise network at the heart of everything we do.

In the last three years alone, we have:

Invested £35 million in a state‑of‑the‑art manufacturing hub

Expanded our franchise network in the UK & Ireland

Been named “International Superbrand” at the British Franchise Association Awards

Achieved “Very Good to Work For 2024” accreditation from employee engagement specialists, Best Companies two years in a row

Our franchisees are independent business owners who have invested in their futures with Autosmart. Their success drives our success, which is why we’re looking for an exceptional UK & Ireland Sales Manager to help strengthen, support and grow our franchise network.

This is a highly visible leadership role where you will lead a diverse team of Regional Business Managers and Sales Development Managers with the aim of supporting franchisees to succeed in their professional and personal goals whilst achieving Autosmart’s vision.

Through your management and coaching, the Regional Business Managers will build, foster and embed a culture of trust, collaboration and performance with franchisees. Through our field‑based showroom training programme, you’ll gain first‑hand experience of the Autosmart business before using that insight to coach, mentor and develop your team to deliver outstanding results.

Reporting to the UK & Ireland Managing Director, you’ll spend significant time in the field, supporting Regional Business Managers and franchisees alike. You’ll play a key role in driving sales overhead as a percentage of sales, expanding national and regional accounts, gathering valuable market intelligence, and contributing to the wider strategic direction of the business.

Just as importantly, you’ll be a trusted partner to our franchise network, building strong relationships, championing their success, and acting as a vital link between franchisees and Autosmart HQ.

Please note: This role involves frequent travel across the UK and Ireland.

What we offer

Competitive executive salary and benefits package – we would be keen to discuss this with you.

Annual car allowance of £9,240

Comprehensive company‑wide training and development programme

Company laptop and mobile phone

25 days’ holiday plus bank holidays

Generous contributory pension scheme

Non‑contributory private healthcare

Life assurance at three times salary

Employee assistance programme

Staff purchases – take‑home products for free

What you’ll be doing

Completing a comprehensive field‑based training programme in a mobile showroom

Nurturing and inspiring a large franchise network across the UK and Ireland

Driving sales growth across the UK and Ireland through strategic use of market data and insights

Setting, managing and delivering national and regional sales and overhead budgets

Establishing franchisee performance benchmarks and policies

Leading, coaching and developing a team of Regional Business Managers to maximise performance

Creating and embedding clear, transparent sales processes and ways of working

Supporting franchisee recruitment and network growth

Presenting sales performance and business insights regularly at Board level

What you’ll bring

Outstanding communication and relationship‑building skills

Proven B2B sales experience within a relevant sector such as construction, automotive, vehicle sales or similar

Ideally, experience working within a franchise environment

Experience managing and influencing diverse stakeholder groups

Adaptability, resilience and personal flexibility

Strong commercial awareness with the ability to think strategically and make complex decisions

Excellent organisational and time‑management skills

Self‑motivation, drive and a positive, can‑do attitude

If you’re an inspiring sales leader who enjoys developing people, building lasting relationships and helping business owners succeed, we’d love to hear from you.

Apply today.

Application closing date: 28th July 2026

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Posted: July 15th, 2026