CRM Manager

We’re looking for a strategic and technically strong CRM Manager to take ownership of the end-to-end customer journey. This is more than just campaign execution you’ll be responsible for shaping and optimising the entire lifecycle, from first interaction through to long-term retention.

You’ll design and deliver automated workflows, personalised experiences, and data-driven campaigns that directly impact customer growth and lifetime value. If you enjoy turning behavioural data into meaningful engagement and measurable ROI, this role offers a great opportunity to make a real impact.

Key Responsibilities

• Partner with senior marketing stakeholders to develop and execute a high-performing CRM strategy aligned to business goals
• Build and optimise automated lifecycle campaigns that guide users through key journey stages
• Segment audiences using behavioural and transactional data, ensuring highly relevant and personalised communications
• Collaborate with product and data teams to enhance conversion strategies, including pricing, offers, and in-app experiences
• Plan and deliver A/B testing programmes, continuously refining messaging, timing, and channel performance
• Create and manage targeted campaigns across multiple channels including email, push notifications, and in-app messaging
• Monitor performance metrics, build reports and dashboards, and translate data into actionable insights
• Work cross-functionally with internal teams and external partners to deliver seamless customer journeys
• Maintain a strong understanding of CRM platforms, workflows, and channel best practices
• Identify trends, opportunities, and new approaches to improve engagement and retention
• Stay up to date with industry developments and emerging CRM technologies

Skills & Experience

• Minimum 3 years’ hands‑on experience in a CRM or lifecycle marketing role
• Strong analytical skills with experience in reporting, data interpretation, and A/B testing
• Experience in customer segmentation and personalisation strategies
• Confident working with CRM platforms and multi-channel campaign delivery
• Excellent written communication skills with strong attention to detail
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment
• Basic HTML knowledge is advantageous
• Experience targeting younger demographics is beneficial

• Company pension

Please apply if you have the relevant skills.

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