Senior Global Marketing Manager

Our client is a B-Corp scaling luxury wellbeing brand who are seeking a Senior Global Marketing Manager to help shape and deliver its international brand and marketing strategy.

With a strong heritage in the wellness space and a presence in international markets, the business partners with retail, e-commerce and distributor channels worldwide. The team is values-led, collaborative, and focused on delivering high-quality, consumer-centric experiences.

The Role

Reporting into the Global Marketing Lead, you will play a key role in developing and executing global brand, marketing and trade strategies. You’ll translate brand vision into impactful campaigns and activations across multiple channels and markets.

Key Responsibilities

• Support brand strategy development and lead execution globally
• Own and evolve brand identity, tone of voice and campaign messaging
• Deliver integrated 360° marketing campaigns across digital and retail channels
• Lead creation of global assets (photo/video) and campaign toolkits
• Own brand copywriting across campaigns, toolkits and key touchpoints, ensuring clarity and consistency focusing on education.
• Formulate the marketing calendar aligned with brand priorities, NPD launches and key trading moments.
• Lead, execute and measure 360° campaign activations across all channels.
• Manage PR, events, and agency relationships
• Drive trade marketing across retail and distributor partners
• Oversee visual merchandising guidelines and global rollout
• Manage budgets and optimise marketing ROI
• Lead and develop a small team, fostering collaboration across functions

About You

• Proven experience in brand/marketing roles (ideally within luxury SME environments)
• Background in beauty, wellness or related sectors preferred
• Strong experience across global brand and trade marketing
• Confident in campaign development, storytelling and copywriting
• Commercially minded with solid budget management skills
• Experience working with retail and distribution partners across multiple markets

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