SEO & GEO Experience Lead — Shape Digital Journeys

Company: NatWest Group
Apply for the SEO & GEO Experience Lead — Shape Digital Journeys
Location: City of Edinburgh
Job Description:

NatWest Group in the United Kingdom seeks an SEO and GEO Experience Manager to drive customer-focused search initiatives across the bank’s digital estate. The role emphasizes AI-enabled and generative experiences to optimise content and customer journeys.

You will analyse SEO/GEO performance, shape content strategy, and collaborate with multiple teams to deliver measurable growth in site traffic and customer acquisition.

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Posted: July 19th, 2026