• Help shape a more inspirational, content-led email programme that reflects our non-transactional website model and encourages customers to visit stores.• Plan and schedule campaigns around trading priorities, key customer missions, seasonal moments and wider business objectives, ensuring every send feels relevant, purposeful and valuable.• Create, build and optimise broadcast and automated email campaigns using our ESP, helping evolve the channel from product-led sends to more curated, editorial-style storytelling.• Drive acquisition through onsite email capture overlay and lead generation initiatives that support CRM database growth and future customer engagement.• Work closely with Brand, Creative, Buying and Merchandising teams to brief and deliver campaigns with a clear role, strong content hierarchy and a distinct point of difference for the email channel.• Working with our Customer Data & Insights Executive, use campaign and customer performance data to identify trends, support A/B testing and continuously improve engagement, creative effectiveness and overall channel performance.• Review performance at both individual email and wider campaign level, feeding back key product and campaign insights to relevant stakeholders and applying learnings to improve future activity.
Requirements
- Previous experience in CRM, email marketing or digital marketing, with hands-on use of an ESP.
- Strong organisational skills, with the ability to manage schedules, priorities and multiple campaigns in a fast-paced trading environment.
- Commercial awareness, with an understanding of how CRM can support store footfall, retention and loyalty in a content-led environment.
- A passion for creativity and storytelling, with strong copywriting skills to brief and shape engaging content, helping give the email channel a clear point of difference.
- A test-and-learn mindset, with an interest in using data and A/B testing to continuously improve campaign performance.
- A proactive, positive approach and the ability to communicate effectively while contributing confidently within a collaborative team.
- Passionate about The Works, our customers and creating content that inspires customers to engage with the brand and visit our stores.
ATS Optimization KeywordsBelow are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
- email marketing
- CRM
- A/B testing
- copywriting
- campaign performance analysis
- data analysis
- content creation
- email campaign optimization
- lead generation
- customer engagement
Soft Skills
- organizational skills
- creativity
- storytelling
- communication
- collaboration
- proactive approach
- positive attitude
- ability to manage priorities
- attention to detail
- adaptability
#J-18808-Ljbffr…