Digital Marketing Manager – Overview
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.
An exciting opportunity has arisen for a Digital Marketing Manager to join a fast-paced fashion led business. This role will take ownership of driving online growth through a multi-channel digital acquisition strategy.
This is a highly commercial and data-driven position, focused on scaling performance across key digital channels while maximising ROI and customer acquisition. You will also play a key role in shaping the wider digital roadmap, working cross-functionally to support overall trading performance.
Digital Marketing Manager – Key Responsibilities
- Develop and deliver the overall performance marketing strategy across key digital channels including PPC, paid social, SEO, affiliates, display, and app campaigns.
- Own forecasting and budgeting across digital acquisition, tracking performance against key KPIs and optimising accordingly.
- Manage and optimise significant digital marketing budgets, ensuring efficient spend and strong return on investment.
- Oversee external agency partners, ensuring delivery against agreed objectives, timelines, and performance targets.
- Drive continuous optimisation through testing and experimentation, including A/B testing and conversion rate improvements.
- Lead on attribution modelling and performance analysis to inform strategic decision-making.
- Collaborate with SEO partners to improve organic performance, including keyword strategy and on-site optimisation.
- Own CRM channels including email and SMS, driving retention through segmentation, automation, and personalised campaigns.
- Work closely with loyalty and CRM teams to develop targeted customer journeys across the full lifecycle.
- Support wider marketing activity, ensuring digital channels align with brand campaigns and trading plans.
- Identify and implement new opportunities to improve digital performance and customer acquisition.
- Partner with internal teams including trading, marketing, and tech to ensure a cohesive digital approach.
- Mentor and support junior team members, fostering development and high performance.
- Contribute to the wider eCommerce strategy, sharing insights and supporting overall online growth.
Digital Marketing Manager Skills & Experience
- Proven experience in a digital or performance marketing role, ideally within eCommerce or retail.
- Strong understanding of key digital channels including PPC, paid social, SEO, affiliates, and display.
- Experience managing and optimising large-scale marketing budgets.
- Confident working with data, with strong analytical skills and experience using tools such as Google Analytics
- Experience with CRM platforms and email marketing tools such as Mailchimp or Klaviyo
- Understanding of attribution models, testing frameworks, and conversion optimisation
- Experience managing external agencies and stakeholders.
- Familiarity with CMS platforms such as WordPress and basic HTML knowledge
- Highly organised with the ability to manage multiple projects and priorities. xwzovoh
- Strong communication skills and a collaborative approach
- Commercially focused, results-driven, and proactive in identifying opportunities.
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