Creative Strategist (Paid Media)
London (Hybrid, 3 days in office)
About the Business
Our client is a fast-scaling consumer brand operating within the wellness space, in a category where trust, education, and repeat purchase really matter. They’ve built strong momentum through digital channels and have developed a loyal and growing customer base.
The business is now at a stage where the foundations are in place and the focus has shifted to refining how they scale, particularly across paid media and creative.
About the Role
Our client is at a point where performance marketing is well established, with clear data and direction across paid channels. What they’re looking for now is someone to elevate the creative.
This role is focused on taking those insights and turning them into ideas that actually convert, developing hooks, concepts, and narratives built for paid media. You’ll work closely with the performance lead to understand what’s working, then translate that into engaging, platform-native creative, often bringing ideas to life through shoots, creators, and short-form content.
It’s a strong fit for someone who is naturally creative, comfortable working hands-on with content, and able to use data as a guide to shape better ideas.
What You’ll Be Doing…
Creative Strategy
- Developing clear creative angles rooted in customer pain points, objections, and motivations, not just surface-level concepts
- Turning product USPs and performance signals into compelling narratives that can be scaled across multiple formats
- Continuously generating new hooks and ideas to keep creative fresh and avoid fatigue
Performance Insight
- Interpreting performance data provided by the performance lead to understand what is resonating and why
- Identifying patterns across winning and underperforming ads, and using this to shape stronger creative directions
- Feeding learnings back into the creative process to improve efficiency and reduce wasted spend
Briefing and Execution
- Writing detailed, actionable briefs for designers, editors, and creators, covering hooks, scripts, structure, and intent
- Working closely with creators and production teams to shape shoot concepts and ensure ideas translate effectively on camera
- Staying involved through execution to maintain quality and alignment with the original concept
Testing and Iteration
- Structuring creative testing across hooks, formats, messaging, and creators in a deliberate and consistent way
- Iterating quickly based on performance, building on what works and refining what does not
- Maintaining a steady pipeline of new ideas ready to test across paid channels
Platform-Native Thinking
- Creating content that feels natural to each platform rather than overly polished or out of place
- Understanding what captures attention across TikTok, Meta, and YouTube, and adapting creative accordingly
- Keeping up with trends, formats, and competitor activity to inform new ideas
Collaboration
- Working closely with the performance lead to stay aligned on priorities, learnings, and direction
- Partnering with designers, editors, and external creators to bring ideas to life efficiently
- Contributing to a strong feedback loop between creative and performance to continuously improve results
What We’re Looking For…
Need to have
- 2 to 3+ years in creative strategy, paid social, or performance marketing
- Experience working on DTC brands, either in-house or agency side
- Strong understanding of Meta and TikTok creative and what drives performance
- Able to clearly explain why something works and how it can be improved
- Commercial mindset, focused on outcomes rather than just aesthetics
- Comfortable working in fast-paced, test and learn environments
Nice to Have
- Experience in wellness, beauty, or consumer products
- Familiarity with AI tools for ideation or production
- Strong grasp of consumer psychology
Package
- Competitive salary plus performance bonuses
- Hybrid working
- 25 days holiday plus birthday leave
- Pension
- Structured progression and regular reviews
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