Overview of role
The Digital Marketing Manager runs acquisition and retention marketing programmes for Enotria’s B2B and B2C channels.
Working alongside a Website Manager who manages on-site content, data and merchandising, you will ensure that both the Enotria and The Great Wine Co. have marketing plans that maximise revenue and lead generation whilst delivering a continually improving ROI, and reflect our professionalism, service and the quality of our portfolio.
Job Specifications:
Where: Park Royal, London (Flexible/Hybrid)
Status: Full-time, Permanent
Line Manager: Synergy & Transformation Director
Duties & Responsibilities
- Plan, build and execute email marketing campaigns for The Great Wine Co. and Enotria
- Manage pay-per-click search marketing activity for The Great Wine Co. (through an external agency) to maximise ROI within agreed budgets
- Manage The Great Wine Co. affiliate marketing programme to target primarily customer acquisition and minimise leakage of commission on repeat business
- Co-ordinate management reporting on digital effectiveness, including site conversion, marketing effectiveness, cost and return on investment.
- Measure performance of Enotria’s web properties in organic search, and feedback into the web development and content process to improve SEO on identified key terms.
- Prospect and develop partnership marketing opportunities with appropriate partner brands.
- Co-ordinate with the trade marketing team to lead digital participation in cross-functional marketing campaigns.
Key Skills & Experience:
- Experience successfully managing PPC campaigns, either in-house or through an agency relationship
- Experience in developing affiliate and partner relationships with third party brands
- A good understanding of online metrics and performance indicators, particularly as they relate to customer acquisition
- Data driven with strong analytical skills and ability to translate online metrics into commercially relevant reporting
- Self-motivated / gets things done
- Works well independently and as part of a team
- Able to assess and prioritise
- Attention to detail
- Collaborative
- Passion for analytics, data-driven marketing and customer insight
- Competent in the use of Excel
Desirable
- WSET wine & spirits qualification or equivalent
- A good understanding of basic best practices in search engine optimisation and
- Ability to create aesthetically appealing visual content to support marketing activity
- Basic HTML coding knowledge
- Wine knowledge
- Ability to create aesthetically appealing visual content to support marketing activity
Who are we?
Founded in 1972 by Remo Nardone as an Italian specialist wine distributor, Enotria has grown to be one of the UK’s leading premium wine and spirits distributors. Complete ownership of our supply chain and unrivalled data insights into UK wine-buying behaviour ensure seamless customer service, full control over the customer journey and an ability to deliver targeted solutions tailored to each of Enotria’s customers.
Working with a diverse portfolio of over 300 exclusive wine producers and over 1,500 spirits producers, spanning unique family estates to iconic names, leading brands to market innovators, Enotria has established one of the most comprehensive and exclusive ranges of premium wines and spirits of any distributor in the UK.
Acquired by Majestic Wine Group in April 2025, Enotria continues to operate as a standalone business, serving all drinks industry channels by leveraging its premium on-trade, off-trade and DTC market expertise to build long-standing relationships. Enotria’s 10,000-strong client base includes independent retailers, fine dining, specialist bars, hotels, travel operators and prestigious events venues.
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