Head of Creative

Our client, a high-growth D2C wellness brand, is hiring a Head of Creative to lead and elevate its creative output across all channels. This is a high-impact leadership role focused on shaping a distinctive, performance-driven brand – balancing creative excellence with commercial results across DTC and retail.

What You’ll Do

Own creative direction and brand expression

• Define and lead the creative vision across all touchpoints, from campaigns and content to ecommerce and packaging
• Act as the guardian of visual identity and tone of voice, ensuring consistency and distinctiveness
• Bring the brand platform to life in a way that is culturally relevant and resonates with the target audience

Drive creative performance and growth

• Develop high-impact creative concepts across the full funnel – from awareness through to conversion and retention
• Improve the effectiveness of creative across paid, owned and retail channels
• Balance quality with speed, volume and iteration to support performance marketing

Lead creative execution end to end

• Oversee delivery from concept through to execution across all formats
• Direct art, copy, photography and video to maintain a high creative standard
• Ensure all outputs – including founder and influencer content – align with brand guidelines

Build and scale the creative function

• Lead, mentor and develop the in-house creative team
• Set clear direction, priorities and ways of working
• Manage external agencies and freelancers to deliver high-quality output at scale

Collaborate cross-functionally

• Partner closely with brand, performance, ecommerce and CRM teams
• Support product, packaging, and retail creative to drive commercial outcomes
• Create a more integrated approach between brand and performance

Who You Are

• A proven creative leader with experience in D2C or high-growth consumer brands
• Strong portfolio demonstrating both brand-building and performance-driven work
• Commercially minded, with a clear understanding of how creative drives results
• Comfortable operating strategically and hands-on
• Experienced in leading and developing high-performing creative teams
• Deep understanding of digital, social and content ecosystems
• Culturally aware, with a strong instinct for trends and audience behaviour

Why Join

• Join a fast-growing, purpose-driven brand with a loyal and engaged customer base
• Play a key role in shaping the next phase of brand and creative evolution
• High ownership and visibility, with real influence across the business
• Opportunity to build and scale a high-performing creative function

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