Overview
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success-delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Role & Impact
The role reports into the Head of EMEA Media & Operations and sits within the EMEA Marketing Team focusing on EMEA-wide BlackRock & iShares campaigns. It is responsible for driving the execution, optimisation, and governance of paid social media activity across EMEA, with a particular focus on LinkedIn and other key platforms including Meta, TikTok, Reddit, and YouTube. The individual will play a critical role in advancing BlackRock’s paid social capability by improving targeting sophistication, campaign effectiveness, and operational excellence, while contributing to the continuous evolution of media practices through insight-led optimisation, testing, and cross‑team collaboration.
Responsibilities
- Manage and evolve paid social activity across platforms including LinkedIn, Meta, TikTok, Reddit, and YouTube, driving performance and innovation.
- Develop and refine audience targeting strategies to ensure campaigns are increasingly tailored, effective, and aligned to priority client segments.
- Partner with campaign managers to ensure paid social campaigns—particularly LinkedIn—are set up, launched, and optimised accurately and efficiently.
- Oversee account management best practices, including quality assurance of campaign setup, taxonomy, and execution standards.
- Manage campaign flighting and budget allocation across markets, brands, and formats to maximise performance and efficiency.
- Analyse media performance, competitive activity, and share of voice to inform optimisations and improve media mix decisions.
- Build strong relationships with internal stakeholders, including campaign teams and local marketing managers, to drive alignment and consistency.
- Act as a key point of contact with agency partners (e.g., Mindshare) to ensure effective collaboration, knowledge sharing, and continuous optimisation.
Qualifications
- Ideally 3+ years of marketing experience, preferably within financial services or a related industry.
- Strong experience in developing marketing materials, with excellent written English.
- Experience in campaign reporting, data visualisation, performance analysis, and optimisation.
- Experience managing or scaling campaigns across multiple markets and languages is advantageous.
- ETF and broader investment/financial knowledge is beneficial.
- Strong numerical and analytical skills, with the ability to interpret data and translate insights into action.
- Highly organised, able to manage multiple priorities and deliver to deadlines with strong attention to detail.
- Strong communication and presentation skills, including experience developing materials in PowerPoint and working with Excel.
- Collaborative and stakeholder-oriented, able to work effectively across teams and functions.
- Proactive and self‑motivated, with a willingness to learn and develop expertise in media buying and campaign management processes.
- Ability to build strong working relationships quickly and operate effectively in a fast‑paced, matrixed environment.
- Creative and ideas‑driven, with a problem‑solving mindset.
- Comfortable working both independently and as part of a team.
- Demonstrated use of AI tools with fluency and agility, showing adaptability, critical thinking, and the ability to learn in evolving environments.
- Embodies an AI‑ready mindset through curiosity, eagerness, and being an early adopter.
Benefits & Work Model
- Hybrid work model: employees are required to work at least 4 days in the office per week, with flexibility to work from home 1 day a week.
- Employee benefits include retirement investment tools, education reimbursement, comprehensive resources for physical and emotional well‑being, family support programs, and Flexible Time Off (FTO).
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