Paid Social Manager With Progression To Head Of Marketing

Head of Marketing (Hands‑On Growth & Performance)

UK (Remote‑first) | £50,000‑£55,000 + Bonus

The Role

We’re looking for a hands‑on Head of Marketing who can own and scale the full growth engine – not just manage it.

This is a role for someone who is still in-platform daily, actively managing campaigns, optimising performance, and driving measurable revenue impact.

If you’re currently running PPC, paid social and performance channels yourself, and want full ownership to scale something properly – this is for you.

Paid Media (Core Focus)

• Full ownership of:
  • PPC (Google Ads)
  • Paid Social (Meta + other platforms)
• Hands‑on execution:
  • campaign builds, optimisation, scaling
• Deliver against:
  • ROAS, CAC, CPL, revenue growth

Performance & Reporting

• Own weekly reporting and insights
• Identify:
  • what’s working, what’s not, and what to scale
• Drive a test‑and‑learn culture

SEO & AI Visibility

• Oversee SEO strategy
• Work closely with an SEO/AI specialist (direct report)
• Drive visibility across:
  • Google + AI search (ChatGPT, etc.)

CRO & Website Performance

• Own:
  • conversion rate optimisation
  • landing page performance
• Turn traffic into revenue efficiently

Tracking & Data

• Hands‑on with:
  • GTM, GA4, attribution, tagging
• Ensure full visibility of:
  • performance across channels

What We’re Looking For

• Are actively managing:
  • Google Ads + Paid Social campaigns yourself
• Have delivered:
  • clear ROAS/revenue/pipeline growth
• Understand:
  • full‑funnel performance (traffic – conversion – revenue)
• Are comfortable owning:
  • everything from strategy to execution

Why This Role Stands Out

• True ownership:
  • no layers, no blockers
• High impact:
  • your work directly drives revenue
• Autonomy:
  • freedom to test, optimise and scale
• Growth:
  • opportunity to build out a team over time

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