Communications Director

SEEN Group Vision: Be the agency the Beauty world wants to work with.

SEEN Group Mission: Originating ideas so inspiring they elevate perceptions of Beauty.

SEEN Group Values:

Role Overview

The Communications Director is a true PR expert & inspiration to the account team. This role is instrumental in supporting the Head of Communications in overseeing the client portfolio, strategy and financial insight and capacity. You are a true leader who thrives to achieve brilliant results through their team and foster their growth. The Communications Director is a strategic pillar as well as a people person.

Client Service

• Senior leader for account portfolio with strong client relations and maintained excellence in client counsel at all times
• Demonstrate a deep understanding of client’s business in order to deliver strategic and creative campaigns against briefs
• Proactively pitch new ideas to the client – ensure concepts are aligned with overall business/PR objectives and strategy.
• Develop and execute engaging campaign activity relevant to the clients brief and key objectives, ensuring you are thinking outside of the box and demonstrating the SEEN way of thought leadership.
• Drive new media angles and proactively create new ideas, and feature placement opportunities for your clients beyond the day-to-day coverage asks
• Lead in the management and handling of potential issues/crisis situations, ensuring all communication is delivered in a calm and professional manner
• Be aware of potential issues facing your clients and offer proactive appropriate solutions
• Keep abreast of industry trends, developments and opportunities and demonstrate new ideas and proactive ways of thinking to your clients and team

Management

• Inspiring and motivating team manager and Senior team peer for wider agency
• Full responsibility of your team’s work, ensuring all work is to a SEEN Group standard, delivered on time and showcases excellence
• Ensure team is monitoring media daily, including newspapers, magazines, broadcast, online & social channels for client opportunities and to keep abreast of competitor news – provide added value insight and counsel to clients
• Oversee regular internal meetings across all clients – with team roles and responsibilities established on a weekly basis
• Oversee the delivery of weekly/monthly/quarterly/annual reports being managed by
• Communications Manager/day-to-day retainer lead – ensure strong quality, competitive insights and timely delivery for appropriate sign off prior to going to client
• Manage appraisals for direct reports – create KPIs and objectives during review processes

Specialist Skill Set

• A strategic and creative thinker across written and verbal work, ensuring exceptional execution and delivery
• Excellent media landscape awareness (in and outside of the industry) to support senior level media pitching, to secure BIC feature placements.
• Excellent influencer landscape awareness to support earned and paid influencer strategies on behalf of clients, including ability to manage complex partnerships and negotiate contracts and SOW.
• Excellent industry (beauty and wellbeing) awareness to support in role specialism and expertise across your portfolio and cross agency
• Exceptional industry relationships (including media, influencers, KOLs, artists & experts and retailers), taking a proactive approach to building new relationships for the benefit of in role specialism

Business Skill Set

• Commercial accountability for client portfolio and financial growth opportunities, through SEEN Group network and services
• Identify incremental opportunities to organically grow existing client business by proactively pitching more PR or SEEN Group integrated ideas
• Demonstrate understanding of financial health of accounts and billing, as well as ownership of PL alongside Head of Comms.
• Manage team capacity planning and resource allocation
• Demonstrate the ability to develop credentials and write new business proposals
• Work on new business opportunities from research, development, and to pitch, giving strategic insight and counsel
• Senior business gravitas demonstrated to your peers and wider agency

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