About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2,500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster.
Life at THG Beauty
We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry.
Why be Head of Digital Activation at THG Beauty?
As Head of Digital Activation – THG Beauty, you will lead the media planning function across three online beauty businesses within the THG portfolio (LOOKFANTASTIC, Dermstore and Cult Beauty). This strategic leadership role focuses on delivering a unified, high‑performing media planning ecosystem – ensuring consistency, efficiency and measurable outcomes across all three retailers.
You will oversee the end‑to‑end digital planning process across all off‑site channels including paid search, paid social, programmatic, affiliate & CTV. Your responsibility will be to evolve the digital activation model, embed shared processes and ensure each business delivers on its growth targets while aligning back to THG’s overarching commercial and marketing strategy.
Responsibilities
- Develop and implement a centralised digital media planning framework to be deployed consistently across the three THG Beauty brands.
- Lead the evolution of the digital activation ecosystem, ensuring the right tools, workflows and governance are in place to scale efficiently.
- Align media strategies with customer, trading and commercial objectives across each brand, ensuring all outputs ladder back to THG’s growth goals.
- Oversee full‑funnel digital campaign planning across all key channels: paid search, paid social, programmatic/display, influencer, affiliate and performance partnerships.
- Ensure consistent and data‑driven campaign processes across all three businesses—covering briefing, audience targeting, activation, measurement and reporting.
- Own and optimise media budgets across brands, driving both efficiency and incremental growth opportunities.
- Partner closely with internal stakeholders (e.g. Trade, Performance Marketing, Analytics and Brand teams) to align on KPIs, targeting strategies and creative direction.
- Act as the central point of contact for external media partners and agencies, ensuring plans are executed on brief, on time and on budget.
- Establish consistent reporting frameworks and performance dashboards across brands to track ROI and guide media investment decisions.
- Manage and mentor a growing team of media planners and channel leads across the portfolio.
- Create a culture of operational excellence, encouraging innovation, agility and data‑led decision‑making.
- Support the professional development of your team through coaching, feedback and training initiatives.
Qualifications
- Proven experience leading integrated digital media planning across brand and performance.
- Strong background in eCommerce and DTC media strategy, ideally within beauty, fashion or consumer goods.
- Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, Programmatic DSPs), tracking tools and customer journey mapping.
- Experience implementing standardised planning processes across multiple business units or brands.
- Strong commercial acumen and ability to translate marketing plans into tangible business results.
- Confident communicator and cross‑functional collaborator, with the ability to influence senior stakeholders.
- A data‑driven and solutions‑focused mindset with a passion for digital innovation.
- Experience developing and leading agency partnerships – equipping media agencies with the knowledge and tools to understand Retail Media Network value and seamlessly integrate it into their planning cycles.
- Securing commercially smart agreements – negotiating data licensing and multi‑channel media deals that deliver mutual value for both the retailer and agency partners.
- Collaboration for scaled growth – working closely with Innovation, Strategy and Data teams to build a best‑in‑class media offering and future‑ready proposition.
What’s in it for me?
Career Development
- Access bespoke development programmes designed and developed by our in‑house L&D team.
- Continued development through our upskilling programme delivered in partnership with an industry‑leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face‑to‑face and virtual appointments with our in‑house GP.
- Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State‑of‑the‑art on‑site gym.
- Access to our on‑site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On‑site staff shop.
- Refer a suitable candidate and receive up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
Legal Statements
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
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