Business Development Representative

Sumo Logic is seeking a Sales Development Representative (SDR) to support our growing sales team in the UK. This role is an excellent opportunity for someone looking to build a career in B2B SaaS sales while developing strong foundational skills in prospecting, qualification, and pipeline generation.

Role Overview

As an SDR, you will play a critical role in our go-to-market motion by identifying, engaging, and qualifying prospective customers. You will partner closely with Account Executives and marketing teams to generate high-quality sales opportunities and contribute directly to pipeline growth.

This is a hybrid role based in London, with an expectation to be in the WeWork office twice per month to collaborate with the team.

Key Responsibilities

• Research, identify, and prospect new customer accounts within your assigned territory
• Book outbound meetings through cold calls, emails, social outreach, and targeted networking across multiple buyer personas (including Director, VP, and C-level)
• Qualify inbound and outbound leads and convert them into sales-ready opportunities
• Deliver relevant marketing content to prospective customers and promote marketing events
• Leverage a modern prospecting tech stack including HockeyStack, LinkedIn Sales Navigator, ZoomInfo, Lusha, Outreach, Qualified, and more
• Partner closely with Account Executives to build and execute a shared territory plan‑of‑attack, ensuring the right message reaches the right prospects at the right time

Ideal Candidate Qualifications

• 2+ years of relevant experience in sales, business development, or lead generation
• Hunter mentality, self‑motivated, self‑starter, takes initiative
• Willingness to learn, grow, and be coached
• Well‑organized and has strong follow‑through
• Strong written and verbal communication skills
• Wants to work in a dynamic and fast‑paced environment
• Genuine passion for technology and learning
• Flexible to travel to various events in the UK (10%)
• Nice to have:
  • History of quota over‑achievement
  • Bachelor’s degree a plus

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