About The Role
We’re hiring a Demand Generation Manager to own the digital engines that turn awareness into qualified pipeline. You’ll run campaigns, manage marketing automation in HubSpot, and drive product-led growth initiatives. You report to the VP of Marketing. If you’re fluent in paid channels, obsess over conversion metrics, and love the intersection of data and creativity, this is the role.
About The Role
We’re hiring a Demand Generation Manager to own the digital engines that turn awareness into qualified pipeline. You’ll run campaigns, manage marketing automation in HubSpot, and drive product-led growth initiatives. You report to the VP of Marketing. If you’re fluent in paid channels, obsess over conversion metrics, and love the intersection of data and creativity, this is the role.
Why ThreatAware?
ThreatAware gives security teams a single source of truth for every device and tool in their organisation. 150+ integrations, deploys in under 30 minutes, real-time visibility across entire IT estates. Finance, legal, energy, healthcare — they trust us to show them what’s protected and what isn’t.
Now we’re building something bigger. Six years of accurate cyber asset data, and we’re layering AI on top of it — new ways for security teams to interrogate their data, automate workflows, and act on risk before it becomes a problem. You’ll fill the pipeline that fuels this next chapter.
What you’ll do
Own demand generation and make every campaign count.
- Design and execute integrated campaigns across LinkedIn, paid search, email, webinars, and events — targeted at CISOs and security teams.
- Run HubSpot marketing automation: workflows, lead scoring, nurture sequences, landing pages, and attribution.
- Drive product-led growth: build campaigns and conversion strategies that turn early adopters into engaged prospects.
- Track everything. MQLs, SQL conversion, pipeline value, CAC — you’ll own the numbers and optimise relentlessly.
- Work with Brand, Content, Sales, and Events to make sure campaigns are sharp, on-message, and driving real pipeline.
What we’re looking for
- Proven demand generation experience in B2B tech or SaaS. You’ve built and optimised digital campaigns that drove real pipeline.
- Expert-level HubSpot skills — workflows, automation, forms, reporting. You’re not learning on the job.
- Analytical and data-driven. You test, iterate, and let the numbers decide.
- You understand the full funnel — from first touch to closed deal — and you care about what happens after the MQL.
- Experience with product-led growth. You’ve driven adoption, activation, and conversion in a self-serve model.
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