CRM Digital Marketing Assistant
This role is located in our office (Chiswick, W4 3NN).
Up to £32,000
We are seeking a creative and driven Digital Marketing Assistant to join our central team, reporting to the Digital Marketing Lead. You’ll lead Fuller’s CRM and social media channels – enhancing customer relationships, boosting digital presence, and supporting site teams. This is a great opportunity for a data‑led marketer to shape our email and social communications in a fast‑paced, dynamic environment.
Responsibilities
CRM & Email Marketing
- Lead end‑to‑end CRM campaigns including planning, testing, and reporting.
- Optimise customer journeys and automation to boost engagement and loyalty.
- Manage CRM platforms (Acteol/Atreemo) and deliver performance insights.
Social Media
- Oversee organic social content across Fuller’s and sub‑brands, ensuring brand consistency.
- Create and manage content calendars, aligning with broader marketing goals.
- Support and train local teams to improve social media quality and engagement.
Campaign & Collaboration
- Deliver integrated digital campaigns across CRM, social, paid media, and web.
- Partner with Operations and pub teams to activate central strategies locally.
- Monitor trends and competitor activity to bring fresh ideas to the team.
Qualifications
- 2 years experience in a digital marketing role.
- Demonstrable experience managing CRM campaigns and/or brand social media accounts.
- Familiarity with A/B testing, campaign optimisation, and reporting.
- Experience briefing and producing creative assets for digital campaigns.
- Strong Excel/analytics skills.
- Hospitality or retail experience.
This is a chance to shape how Fuller’s connects with millions of guests every year. You’ll join a forward‑thinking digital marketing team with a test‑and‑learn culture, access to cutting‑edge tools, and the opportunity to grow your career in a supportive environment.
If you’re passionate about CRM, social media, and delivering marketing that makes a real commercial impact, we’d love to hear from you.
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