Why Here?
PetLabCo leads the DTC pet supplements market with 9‑figure revenue, profitability, and rapid global expansion plans. The company serves a loyal community of pet parents and impacts over 5 million dogs through innovative products. This role reports to the Head of Product and Optimisation, collaborating with the Director of Creative Strategy and Media Buying and Head of Copywriting to deliver high‑performing landing page strategies via test‑and‑learn methods.
What Will You Do?
As a Landing Page Optimisation and Experimentation Manager at PetLabCo, you will monitor growth metrics and campaign performance to uncover insights and optimisation opportunities. You will manage landing page initiatives from ideation to launch and analysis using Jira for prioritisation and impact. Additionally, you will collaborate cross‑functionally with UX, design, copywriting, and data teams while tracking CRO trends and A/B testing best practices.
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