Foodservice Sales Support Manager – Booker Group

Foodservice Sales Support Manager – Booker Group

Location: , , 0Shift Hours: 38 hrs per week (Monday-Friday)Salary: Competitive

Booker Group is recruiting for a Foodservice Sales Support Manager. Reporting to the Head of Foodservice Proposition, the successful candidate will drive productivity across the foodservice sales team by owning CRM ways of working, territory and postcode reporting and insights, sales enablement processes, and new business initiatives. This role ensures the sales team has the tools, insight and training to win more consistently and that performance is measured and optimised.

• Performance reporting by postcode Build weekly and monthly reporting packs for leadership and CSM’s.
• Territory design and coverage Support CSC territory planning, customer allocation and capacity modelling.
• New business pipeline Working with internal and external stakeholders (i.e. Zing) to drive new business opportunities and provide the tools and reporting needed for launch and monitoring
• Sales enablement Create and maintain sales playbooks and initiative launches
• Commercial governance Coordinate pricing approvals workflow and deal desk processes with Finance and Proposition where applicable.
• Tools and integrations Act as business owner for sales tools including CRM and Territory tools.
• Customer insights and governance Ensure coordination, communication and follow up of listening groups both regionally and nationally. This includes maintaining a live diary of events and managing attendance across the catering leadership team.
• Change and continuous improvement Lead small improvements and change projects that improve conversion rate and overcome customer friction

Key Skills

• Strong sales support and productivity skills
• High proficiency in reporting, dashboards and KPI analysis
• CRM systems expertise (processes, workflows, reporting)
• Ability to manage new business and postcode territory performance insights
• Strong governance and attention to detail
• Growth mindset – continuous process improvement
• Effective cross‑functional collaborator

Previous Experience

• Hands‑on CRM ownership or customer file management administration experience
• Experience in sales or commercial operations roles
• Proven capability producing regular performance reporting
• Demonstrated delivery of process improvements or tool launches

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