Digital Marketing Executive

We are working with a fast-growing, digitally-led consumer brand operating in an innovative technology space. With a strong focus on e-commerce, content and customer experience, the business is building a trusted and engaging online presence.

They are looking for a Digital Marketing Executive (B2C) to support customer acquisition, drive online sales and strengthen brand engagement across digital channels. This is a varied, hands-on role B2C covering social, performance marketing, SEO and e-commerce, with a growing focus on using AI to improve efficiency and results.

Key Responsibilities

Social Media

• Manage day-to-day activity across key social platforms
• Create and schedule engaging, on-brand content
• Use AI tools to support ideas and identify trends

SEO & Search Visibility

• Support website and content optimisation for search
• Identify keyword opportunities and content gaps
• Monitor performance and suggest improvements

Paid Media

• Assist with running and optimising paid campaigns
• Track performance against key metrics
• Test and refine ad creatives and audiences

CRM & Email

• Build and manage email campaigns and automations
• Segment audiences and tailor messaging
• Optimise campaigns based on performance

Website Management

• Update website content, products and campaigns
• Support improvements to user experience and conversion
• Work with internal teams and external partners

Content Creation

• Produce content for social, video and blog channels
• Use AI tools to support content production
• Ensure consistency in tone and messaging

Design

• Create basic digital assets for campaigns
• Work with designers where needed
• Maintain brand consistency

Analytics & Reporting

• Track performance across campaigns and channels
• Support reporting and insight generation
• Use tools to identify trends and opportunities

About You

Essential:

• Minimum 2 years’ experience in B2C digital marketing or e-commerce
• Experience with paid media, email platforms, CMS and analytics tools
• Good understanding of social media and content creation
• Familiarity with AI tools for marketing tasks
• Strong attention to detail with a commercial mindset
• Confident working with internal teams and external partners

Desirable:

• Awareness of social and content trends
• Experience with behavioural analytics tools
• Exposure to multi-channel e-commerce campaigns