SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.
The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital – ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding. You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: Luxury in the Everyday.
CRM;
- Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo.
- Build monthly CRM calendars aligned to campaigns, product launches, and trade activity.
- Create segmentation strategies to improve repeat purchase, LTV, and customer reactivation.
- A/B test subject lines, creative, and messaging to drive performance improvements.
- Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient).
- Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications.
- Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
Ecommerce;
- Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion.
- Update onsite content including banners, navigation, product pages, landing pages, look books, and collections.
- Assist with product launches – coordinating onsite set-up, descriptions, bundling, upsells/cross-sells.
- Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs.
- Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
What we are looking for:
- Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred).
- Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing.
- Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools.
- Highly organised, proactive, and comfortable working in a fast-paced growth environment.
- A creative eye with the ability to partner closely with design teams on premium visuals.
- Data-driven mindset with the ability to translate insights into actionable improvements.
- Passion for beauty, haircare, and delivering elevated brand experiences.Organised, proactive, trend-
Job Type: Full-Time Monday – Friday
”, “datePosted”: “2026-05-15”, “hiringOrganization”: { “@type”: “Organization”, “name”: “SWAY Hair Extensions”, “sameAs”: “https://uk.whatjobs.com/pub_api__cpl__433379406__4861?utm_campaign=publisher&utm_medium=api&utm_source=4861” }, “jobLocation”: { “@type”: “Place”, “address”: { “@type”: “PostalAddress”, “addressLocality”: “” } } }SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.
The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital – ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding. You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: Luxury in the Everyday.
CRM;
- Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo.
- Build monthly CRM calendars aligned to campaigns, product launches, and trade activity.
- Create segmentation strategies to improve repeat purchase, LTV, and customer reactivation.
- A/B test subject lines, creative, and messaging to drive performance improvements.
- Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient).
- Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications.
- Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
Ecommerce;
- Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion.
- Update onsite content including banners, navigation, product pages, landing pages, look books, and collections.
- Assist with product launches – coordinating onsite set-up, descriptions, bundling, upsells/cross-sells.
- Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs.
- Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
What we are looking for:
- Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred).
- Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing.
- Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools.
- Highly organised, proactive, and comfortable working in a fast-paced growth environment.
- A creative eye with the ability to partner closely with design teams on premium visuals.
- Data-driven mindset with the ability to translate insights into actionable improvements.
- Passion for beauty, haircare, and delivering elevated brand experiences.Organised, proactive, trend-
Job Type: Full-Time Monday – Friday
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