FMCG – Regional Manager

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Regional Sales Manager


Regional Sales Manager – Convenience Channel

3 positions – North | Midlands | South UK

Field Based | Competitive Salary + Bonus + Car Allowance


We are recruiting three Regional Sales Managers to lead and develop high-performing field sales teams across the UK.


This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.


If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.


The Role


You will be responsible for:

  • Leading, coaching and developing a team of Business Development Managers
  • Driving regional sales performance, revenue growth and profitability
  • Increasing distribution, market share and customer penetration
  • Recruiting and growing team headcount
  • Managing performance through KPIs, coaching and development plans
  • Supporting key account growth and commercial opportunities
  • Delivering strong field execution across your territory
  • Providing market insight and contributing to regional strategy
  • This is a field-based role involving regular travel across your region.


About You

We are looking for candidates with:

  • Experience managing field-based sales teams
  • Strong background in FMCG, convenience or wholesale-led sales
  • Proven success delivering revenue growth and commercial targets
  • Experience coaching, developing and performance managing teams
  • Strong understanding of route-to-market and field execution
  • A hands-on, commercially driven leadership style
  • Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.


What’s on Offer

Competitive salary

  • Performance bonus
  • Car allowance
  • Career progression opportunities
  • The chance to lead and grow a region within a growing business
  • Locations: North UK | Midlands | South UK

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Company: Parna Recruitment
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Job Description:

Regional Sales Manager

Regional Sales Manager – Convenience Channel

3 positions – North | Midlands | South UK

Field Based | Competitive Salary + Bonus + Car Allowance

We are recruiting three Regional Sales Managers to lead and develop high-performing field sales teams across the UK.

This is a key leadership role with responsibility for managing an established team of Business Development Managers, driving regional revenue growth, improving sales execution and growing headcount across your territory.

If you have a background leading field sales teams within FMCG, convenience or route-to-market environments, this is an opportunity to take ownership of a region and make a real commercial impact.

The Role

You will be responsible for:

  • Leading, coaching and developing a team of Business Development Managers
  • Driving regional sales performance, revenue growth and profitability
  • Increasing distribution, market share and customer penetration
  • Recruiting and growing team headcount
  • Managing performance through KPIs, coaching and development plans
  • Supporting key account growth and commercial opportunities
  • Delivering strong field execution across your territory
  • Providing market insight and contributing to regional strategy
  • This is a field-based role involving regular travel across your region.

About You

We are looking for candidates with:

  • Experience managing field-based sales teams
  • Strong background in FMCG, convenience or wholesale-led sales
  • Proven success delivering revenue growth and commercial targets
  • Experience coaching, developing and performance managing teams
  • Strong understanding of route-to-market and field execution
  • A hands-on, commercially driven leadership style
  • Candidates from organisations such as British American Tobacco, Imperial Brands, Coca-Cola Europacific Partners and similar environments would be of particular interest.

What’s on Offer

Competitive salary

  • Performance bonus
  • Car allowance
  • Career progression opportunities
  • The chance to lead and grow a region within a growing business
  • Locations: North UK | Midlands | South UK

Posted: May 3rd, 2026