{ “@context”: “http://schema.org”, “@type”: “JobPosting”, “title”: “Senior Product Marketing Manager, EMEA & Platform”, “description”: “
Requirements
- Bachelor's degree
- At least 5 years of experience in product marketing, preferably in the B2B SaaS sector
- Proven track record of developing and executing successful GTM strategies for software products or services
- Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences
- Strong analytical skills, with experience in market research and data-driven decision-making
- Demonstrated ability to work collaboratively across functions and lead through influence
- Creative thinker with a passion for innovation and a customer-first mindset
What the job involves
- Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products
- We are looking for an experienced and creative Senior Product Marketing Manager
- This person will wear many PMM hats but primarily spearhead our go-to-market (GTM) strategies in EMEA for launching new features, demand generation campaigns, and sales enablement programs
- This person will play a pivotal role in owning Mixpanel’s marketing strategy in EMEA and aligning stakeholders across the company to deliver on that strategy
- This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for product, and be an exceptional storyteller
- This person should think about the bigger picture of how product marketing programs can impact the business
- This person will report to the VP of Product Marketing
- Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs
- Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience. Emphasis on storytelling here
- Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies
- Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch. Contribute to sales enablement efforts
- Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilizing a mix of digital, event, and content marketing tactics
- Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches
- Serve as a brand ambassador, ensuring consistent messaging and branding across all marketing materials and channels. Develop exceptional content and work towards a strategic content calendar
- Foster a culture of innovation and continuous improvement, staying ahead of industry trends and competitor activities
Company: Deepstreamtech
Location: London
Job Description:
Requirements
- Bachelor’s degree
- At least 5 years of experience in product marketing, preferably in the B2B SaaS sector
- Proven track record of developing and executing successful GTM strategies for software products or services
- Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences
- Strong analytical skills, with experience in market research and data-driven decision-making
- Demonstrated ability to work collaboratively across functions and lead through influence
- Creative thinker with a passion for innovation and a customer-first mindset
What the job involves
- Mixpanel’s marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products
- We are looking for an experienced and creative Senior Product Marketing Manager
- This person will wear many PMM hats but primarily spearhead our go-to-market (GTM) strategies in EMEA for launching new features, demand generation campaigns, and sales enablement programs
- This person will play a pivotal role in owning Mixpanel’s marketing strategy in EMEA and aligning stakeholders across the company to deliver on that strategy
- This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for product, and be an exceptional storyteller
- This person should think about the bigger picture of how product marketing programs can impact the business
- This person will report to the VP of Product Marketing
- Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs
- Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience. Emphasis on storytelling here
- Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies
- Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch. Contribute to sales enablement efforts
- Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilizing a mix of digital, event, and content marketing tactics
- Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches
- Serve as a brand ambassador, ensuring consistent messaging and branding across all marketing materials and channels. Develop exceptional content and work towards a strategic content calendar
- Foster a culture of innovation and continuous improvement, staying ahead of industry trends and competitor activities
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Posted: May 20th, 2026