Art and Creative Director

Requirements

• This role is ideal for a senior creative who has worked on iconic, long-term brands and knows how to balance taste, restraint, and ambition
• 10+ years of experience in Art Direction, Creative Direction, or Brand Leadership
• Proven experience working on iconic, global brands or large-scale creative platforms
• Strong portfolio demonstrating long‑term brand thinking, not just campaigns
• Exceptional taste in typography, layout, motion, and storytelling
• Experience working across product, marketing, and brand ecosystems
• Proven ability to lead agencies and senior creative partners
• Clear communicator who can articulate vision and give precise creative feedback
• (Desirable) Experience in fintech, technology, or product‑led companies
• (Desirable) Experience shaping brands at scale or through multiple growth phases
• (Desirable) Background in both digital and offline creative experiences
• (Desirable) Experience working closely with founders or executive leadership
• Brand‑builder mentality — you think in decades, not quarters
• Strong point of view with disciplined restraint
• Obsession with consistency, clarity, and craft
• Low ego, high standards, and deep respect for collaboration
• Comfortable saying “no” to protect the brand
• Startup DNA — ambition, ownership, and accountability

What the job involves

• We’re looking for an Art Director / Creative Director to define, protect, and elevate Incard’s brand for the next century
• This role owns Incard’s creative vision end‑to‑end from brand foundations and storytelling to product consistency, marketing campaigns, offline experiences, and flagship events
• You’ll act as the guardian of Incard’s core values and creative standards, ensuring everything we ship product, website, content, campaigns, and events — feels unmistakably Incard
• Define and evolve Incard’s long‑term creative direction
• Build a brand designed to last decades, not campaigns
• Translate Incard’s values into a clear, consistent creative language
• Ensure creative consistency across product, website, marketing, content, and communications
• Set and enforce creative standards for typography, motion, imagery, tone, and layout
• Review and approve key creative outputs to maintain a high bar
• Partner closely with Product, Design, and Engineering to ensure brand alignment inside the product
• Influence how Incard feels, not just how it looks
• Ensure product experiences reflect Incard’s positioning: clarity, power, and confidence
• Lead creative direction for major campaigns, launches, and brand moments
• Own the creative vision for offline events, founder dinners, yearly awards, and Incard flagship experiences
• Ensure campaigns feel timeless, not trend‑driven
• Select, brief, and manage creative agencies and production partners
• Set clear creative direction while giving agencies room to do their best work
• Maintain consistency across internal and external creative teams
• Act as a creative reference point across the company
• Mentor designers, creatives, and collaborators
• Help build a strong internal culture of taste, craft, and clarity

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